If you sell at Christmas, your packaging decision is happening right now
It's August. Christmas feels far away. It isn't.
Here is the timeline nobody plans for. You choose your packaging in October, the supplier quotes six to eight weeks, and your boxes land the week the rush is already over. So you sell your best season in whatever was left in the stockroom.
Jewelry is one of the most gifted categories there is. Between November and December a lot of small brands do a third of their year. In that window the box is not a detail. It is the difference between "I bought you something" and "look what I got you."
What to sort now, while there is still time:
Count what you actually used last December, then add a margin. Running out of your nicest box on the 18th is a very specific kind of pain.
Order samples now, decide in September, produce in October. That is the calm version of this.
If you want your logo on them, add time. Foiling and embossing are set-up jobs, not same-day printing.
Don't forget the bag. People carry the gift out of your shop in something, and that something is also your brand.
None of this is urgent today, which is exactly why it gets forgotten until it is.
myjewelboxes.com
