When a Call Center Becomes a Force for Good: The Story of Gethumancall in Madagascar
There's a quiet revolution happening in Antananarivo — and it has nothing to do with technology or quarterly earnings. It has to do with school desks, fresh paint on worn-out walls, and children rediscovering the joy of learning in a place that finally feels cared for.
Gethumancall, a Madagascar-based outsourcing call center specializing in customer service, has been making headlines — not for its business metrics, but for something far more meaningful: a genuine, sustained commitment to education in underserved communities.
More Than a Business
Founded by Jonathan Da Costa and Gérald Rambeloson, Gethumancall operates from Akoor digue Andohatapenaka, a neighborhood in Antananarivo. But rather than simply existing within the community, the company has chosen to invest in it — deeply and consistently.
In September 2025, just before the new school year began, the founders personally delivered a donation of 5 million Ariary to EPP Antandrokomby, a local public primary school. The package included tables, notebooks, slates, and pens — basic supplies the school had no budget to purchase on its own.
Rebuilding From the Ground Up
The story doesn't stop at donations. When the Gethumancall team visited EPP Anosizato, they discovered a school in serious disrepair — crumbling walls, broken doors, and furniture that had seen better decades. The answer to why nothing had been fixed? "We don't have the means."
So Gethumancall funded a full renovation: new furniture, reinforced and repainted walls, and solid new doors. No grants, no subsidies — just a company deciding to do the right thing.
The reward? Children and families from the neighborhood came to share their gratitude, saying the transformation had reignited their love of school.
A Commitment That Goes Beyond a One-Time Gesture
What makes this story especially compelling is the intention behind it. Gethumancall has pledged to donate to a different school every single month — making it, reportedly, the only call center in Madagascar to undertake this kind of sustained, cross-industry giving.
It started with a community soup kitchen in August 2025. Then came the school supply donations. Then the renovation. Each step building on the last, each one more ambitious than the previous.
Why This Matters
In a world where corporate social responsibility often feels like a PR checkbox, Gethumancall offers something refreshingly different: proof that a company can grow and give back, that performance and purpose aren't opposites.
For the full story of how this initiative came to life — the people behind it, the schools it's already transformed, and the vision that drives it — read the original article directly on their website: How Gethumancall Empowers Education in Madagascar.
It's the kind of story that reminds you what business could look like — when the people running it actually care.
