Dear Client There is a horrible lie being perpetuated in hiphop, âsales donât matterâŚâ (which is the dumbest shit Iâve ever heard. Why be in business if youâre not selling something. Thatâs not a business, thatâs a hobbyâŚ) Hip Hop has caught a disease of silliness where marketing matters more than sales (âif we just keep saying itâs a hit then they will believe itâ Really they wonâtâŚ) The lie in hip hop has become bigger than the business and now the lie is the business model (this has gotta stop, itâs killing the genreâŚ). Hereâs the problem⌠Kidâs (our core buyerâŚ) usually donât believe marketers (you canât influence influencers that have been influenced by a budget. It doesnât work unless youâre a marketing company getting said budgetâŚ) Real fans buy based on they want it first and they are real supporters of a certain artist and their lifestyle. Real djs want it first to have bragging rights for breaking a song first (the real currency of influencersâŚ) So it doesnât matter how much you market if itâs not a hit with 1st impact buyers and 1st impact djs (that cater to 1st impact buyers) When the air is not certain on a new songâs potential then the deciding factor becomes the songs sales (not streams. Thatâs like getting credit for a test drive of a new car. Oh theyâre financing test drives now?) Sales become the determinate of potential demand and fans true connectivity and adoption to a song (radio plays only draws attention to songs, like commercials, but fans only buys a song if they want it or want to support an artistâŚ) Buying (âI spent a $1.29â) is the true test of a songs market buoyancy, not whether they just like they song. Letâs be real, if your potential buyer wonât spend $1.29 on your music, then that means you have some work to do. Get to work. (to read more hit the link in the bio...) #hiphop #getatmescoopit #igers #instahub #hiphopoped #ThisIsHipHop #hiphopbusiness #realfansbuy #realdjslovehits #getatmedjs #igmusic #igdjs #SupportTheMusic #YouNeedToKnow #ItsAboutTheMusic #GetAtMe