#georgiao

LA PERLA PRESENTS THE PRE-FALL 2017 CAMPAIGN STARRING KENDALL JENNER SET IN THE KALEIDOSCOPIC WORLD OF AN ENGLISH POP ART GARDEN NEW YORK, NY: MAY 18, 2017: A surreal garden of gigantic begonias, a colossal hibiscus, and reimagined tulips comes to life in a world of fantasy and art designed by La Perla Creative Director, Julia Haart.  Inspired by the works of #GeorgiaO’Keeffe and #PeterMax, Haart calls upon her favorite pieces from the pop-art and modernist movements to fuse the Pre-Fall 2017 #Campaign with her own cast of psychedelic creativity. Just as Dorothy journeyed to the Land of Oz, so too does the campaign’s protagonist, Kendall Jenner – entering into a world of her own imagination. Clad in Ready-to-wear, #Lingerie , and #Beachwear from the La Perla Pre-Fall 2017 Collection, Jenner exudes the certainty and self-assurance of a true heroine – owning her world through confidence and empowered femininity. Captured through the inventive lens of Mert & Marcus, the vibrant colors and molded shapes of the La Perla collection take center-stage. The explosive visual message is intended to shock and transport the viewer to a world of fantasy, color, and art. The campaign features the new La Perla Slip Dress which boasts a built-in padded bra and sculpted bodice sewn from the world’s finest stretch silk with Leavers lace detailing. Other featured pieces include a limited-edition haute couture crystal embroidered dress, a one-piece swimsuit with translucent paillettes embroidery, and a lingerie set adorned with floral embroidered Leavers lace and velvet detailing. #prcourtesy @sydneyreising client @laperla watch @KENDALLJENNER showcasing the collection swimsuit , lingerie , ready to wear collection.