#genreanalysis

just to clarify, this is an assignment for my media publishing course at UConn, fall 2019. we were tasked to explore a genre of our choosing and assess how the genre operates today. all the song credits are listed under the youtube video itself. unfortunately i don’t have a high-quality microphone (yet) so you’ll have to turn the volume all the way up to really hear me speaking over the clips. i learned how to use adobe premier pro for this assignment which i’m excited to explore further in this class and in the future

Genre Analysis of Spotify Canvas Video Loops - Media Publishing Fall 2019

Lance Allen, a Spotify artist, explains the concept of Canvas for us. Although, I believe the guidelines state that texts with advertising language are prohibited... but a straightforward video of the concept nonetheless.

These are the official guidelines for the Spotify video clips that substitute an artist’s album cover, called their Canvas. Now that I have an understanding of the parameters for this genre, it's easier for me to understand how artists communicate through this platform. As it states in the FAQ article, the loops must be between 3 and 8 seconds, not a millisecond longer or shorter, have a ratio of 9:16 and a height of 720px. Evidently, artists don’t have much space or time, but it gives them a place to upload raw content that corresponds directly to another piece of art they created and have shared with the public. An artists Canvas should elaborate and relate to the content they are enhancing. Spotify describes Canvas as “a tool for creative expression to connect with fans” and it is up to the individual artist to achieve this goal. 

This video for “Hallucinations” by PVRIS has to be one of my favorites. It flows into the next frame so well it’s hard to tell it even loops. This video is a great example of using these clips to build visuals on top of a song by playing with the message. Before seeing the video, the song seemed pretty straightforward to me. After, though, the images stuck in my head and reinforced the message of the lyrics. One of my long time bands, so proud to see how far they’ve come.

My first attempt to present my paper in an international conference! International Conference on Bilingual Learning and Teaching 2018 | Open University of Hong Kong | October 26, 2018

Slip from the Writing Center for the Genre Analysis Final!