The impact of social media on Lead Generation
Social media has now become an inevitable part of our professional and personal lives. Businesses were once very reluctant to use social media but now after looking at the staggering results, a lot of companies have started using social media. People are also very much connected beyond their cultural and geographical boundaries.
Let us see how social media fares well in generating sales leads. A study reveals some interesting facts that can help you understand social media and its impact on lead generation.
Stats reveal that 77% of B2C marketers have acquired a customer via Facebook. Around 34% of marketers have generated leads via Twitter and 20% of those leads have ended in a sale.
Similarly, another important source that plays a very important role in lead generation is LinkedIn. Studies reveal that LinkedIn is 277% more effective in generating B2B sales leads than Facebook and Twitter. About 77% of B2B marketers say that they have acquired a customer via LinkedIn.
Stats further reveal that nearly 84% of B2B companies are using some form of social media marketing and the best-in-class companies are able to generate 3X of their share of all leads from social media.
Social media provides almost double the amount of leads that you would often generate from other marketing channels such as trade shows, PPC, direct mail and telemarketing. Finally, the social media lead conversion rate is 13% higher than average lead conversion rate.
The above stats reveal that the impact of social media on lead generation is very significant and therefore it is wise to use social media as one of lead generation strategies and make the most out of it.
Infographic by Wishpond
