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Cooking is very much a passion ingrained in the lives of every Filipino. Here in the Philippines, familial ties are strengthened with time spent at the household table.

The value of a home-cooked meal still lies in the effort we spend preparing it and how that is tantamount to the care we serve to ones we love. Rinnai, the no. 1 appliance brand in Japan since 1920, seeks to elevate the way Filipino millenials prepare their meals with tabletop stoves, hobs, cooking ranges, and range hoods designed with the precise performance of Japanese technology.

A Culinary Upgrade

Rinnai's impressive line of cooking appliances are made for Filipino's looking to invest in a full kitchen set-up or outfit a newly-purchased home. As a purveyor of high-end, technologically advanced, and visually appealing kitchen equipment, Rinnai makes it possible for today's culinary hopefuls to adopt the measured discipline professionals have with their cooking.

In addition, cooking with a Rinnai appliance adds a touch of sophistication to the way meals are prepared at home. "Rinnai's innovation has me fully-equipped to serve my kids the meals they deserve," says Celebrity Chef Rosebud Benitez. "The technology really makes the difference. Not only does it elevate my craft, it's precision engineering makes working in the kitchen a breeze." Rinnai appliances are made under the premise that even the simplest of dishes require precision.

Award-winning patissier Chef Miko Aspiras attests to both this and the kind of craftmanship the Rinnai brand brings to the table. "Dessert-making is very visual. You delight people with the textures, the colors, even before they can respond to the taste," Chef Miko explains. "Coming up with the exact plating requires measure and precision. Rinnai's appliances help me do just that. Without it, I don't think my creations would be that social media-worthy."

Fire Up the Efficiency

More than a kitchen appliance brand, Rinnai delivers the precision required to cook meals crafted to exceed even the most discerning of tastes. "Rinnai Philippines is proud to introduce a whole new range of kitchen appliances that will prove to be essential in the Filipino household," shares Mitsui Industria Corporation's General Manager John Chuakaw. "All our products come with a slew of exciting features designed to bring ease, comfort, and convenience to the Filipino's cooking practice."

From table top stoves that use stainless steel burners, to built-in hobs made with heat resistant tempered glass, Rinnai specializes in sturdy, durable, and innovative appliances that revolutionize cooking for the average millenial.

The hotplates are even sourced from the world's finest as it is produced by tenowned German electric heating component manufacturer, E.G.O. Moreover, Rinnai's line of free-standing cooking range is fitted woth Sabaf burners, the world's best in advanced burner technology. And to make things easier, the catalytic cavity of Rinnai ovens can absorb grease and even reduce odors.

Through Rinnai's technology, standards are taken a notch higher, allowing people to enjoy more comfortable lifestyles, a commitment that SM Appliance also happens to uphold. "Through our presence at SM Appliance, the largest appliance retailer in the country, Rinnai is made readily accessible and available to more and more Filipinos," John adds.

In essence, a modern kitchen fitted with Rinnai appliances gives today's millenial the ability to offer their families and friends a taste of something prepared with both passion and precision. "With Rinnai, all you need is creativity for your craft. As for the precision, Rinnai has got you covered," ends John.