Teenage slang curdles from ingenious to embarrassing in record time, snapped up by brands for the purposes of selling their products. ‘I can’t even’ has already embarked upon its promotional tour. On Twitter, Cap’n Crunch cereal ‘just can’t even with this right now.’ Taco Bell ‘literally can’t.’ When a public relations firm listed Charmin among its favorite Twitter brands last year, the toilet paper company tweeted: ‘We. Can’t. Even.’ Applebee’s favorited it.
NYTimes










