#fusionlive

Pedro Andrade, Mariana Atencio, and Yannis Pappas can say goodbye to their early morning wake-up calls as Fusion’s morning show is moving to its new primetime home with a new name – ‘Fusion Live.’ Fusion CEO wrote of the move in an email to staff last week.

The show’s senior producer Javier Guzman spoke to Capital New York’s Alex Weprin about the new primetime program (@FusionLiveTV) which debuts tonight at 8:00 p.m., ET.

Fusion, the cable news channel owned by ABC News and Univision, is gearing up for the biggest change to its lineup since it launched in October of last year. One of the biggest tweaks is that the channel’s morning show, cheekily dubbed “The Morning Show,” will be moving to primetime at 8 p.m. starting tonight. And it's getting a new name: “Fusion Live.”

“We kind of see it as a Tumblr page coming to life,” Javier Guzman, the executive producer of the show, told Capital. “On that Tumblr page you will have some serious news, you will have something funny, a short video that is funny, and our audience is OK with that, that is how they digest their media in normal circumstances, so we are trying to marry that on the show.”

Guzman also talked about building out the "Insignificant Breaking News" brand -- 

Some of the content originated serendipitously. “Insignificant Breaking News” was the headline on “The Morning Show” when pop star Justin Bieber was arrested in Miami in late January on suspicion of D.U.I. Screenshots of the show and video clips from its coverage spread around Twitter, Facebook and Reddit like wildfire.

“With 'Insignificant Breaking News,' that stems from the conversation that was going on in the control room between myself, and the director, and the talent, and we said, you know what, 'let’s do this, why are we talking about this? This is our voice as a show,'” Guzman recalled. “We are exploring ways to take that concept and build it out. It is going to be a regular feature on the primetime show, we are seeing what it looks like as a recurring segment, using that kind of coverage as a model for when stories like that fit the bill, covering it from that perspective and that tone.”