My Gunjo Runaway Reaction Series! (2/3)
So in this part I’ll be doing a general reaction on how jump promoted the single. And again, watch out for spoilers!
Who knew we’d be getting 9 different music videos, with each story intertwining to get to a common plot? I usually get bored with the solo clips in LE2 versions since nothing interesting happens. So this really brings everything up a notch. We also get to see their acting talents, especially since they’ve been expressing their dream of doing a drama or movie together. Sadly they still don’t have that offer but I’m actually impressed that they took matters to their own hands with the Your Song short movie and this.
This is actually a huge improvement from the Your Song short movie, for me at least. Their acting is better and more believable. Maybe because this is a different genre, and doesn’t use dialogue? I’m not really sure lol. And I also really enjoyed the story.
For me, the best part of the whole story is that all of them are victims. All of them are cursed and sent to the looped dimension. It just so happens that Chinen, that poor kid, got possessed and his earthly body was used to curse the other members.
I also love how they maximized the use of their promo pictures as part of the clues to their story. Everyone got to be Sherlock with their deducing abilities by checking every detail in their LE cover photos. It also intermittently changes to another set of pictures that would make us question everything what we assumed so far. I also remember times when covers from certain singles disappear, which I think is just part of the scare. Their RE cover is also blank up to the release day, which is very unusual for a single release. Because yes, it contains the answer to the million dollar question: who was the possessed member that cursed the others?
And how did they present this? By showing the backside of their group promo shot.
If you can see, only Chinen is the one whose hand isn’t shown in the front photo. The rest has at least one hand visible. So of course it’s his hand that cursed them! Geniuses!!
I also enjoyed that the answer is Chinen all along. A lot of the clues given by the reporter point to him, and there were even fans who analyzed the handprint in the teaser video and said that it’s Chinen’s. But it’s still hard to suspect him because none of his clips in the released videos show any indication that he’s the possessed one. And with using the backside of their group photo as the RE cover to reveal him, it means that the answer is literally in front of us all along ever since they released that picture, it’s just that it’s hidden behind their backs, much like how the cursed world is.
What JUMP did was to create an experience for their fans for this release, and maximized the use of SNS very well. It’s not just some single with a song and dance performance. It felt like we read a horror book and lived through the world that they built. Members were cursed and disappeared (and coincidentally the Olympics were ongoing so they also had no media appearances, strengthening their “missing” status), images from the jstorm discography site change intermittently, and the best part is that the fans felt heard by them.
Through the reporter writer, we find hidden messages and answer puzzles, get cursed, and even got an “operation rescue daiki” event lol. Even reporter san simply saying “thank you” for helping him get out of the cursed world, or for just following his adventures, is enough for me to feel like my presence is acknowledged.
It feels great to know that they did all of this for us. They know we miss them so much, so they used the Internet to connect with us. But this time, even international fans are able to participate. Big brains, and big hearts 🥺