Emails seem to have stood the test of time, as people continue to receive and send emails to this day. From business matters to communicating with customers, emails will still be a need that entities, including companies, can’t live without.

But nowadays, with advanced technologies (and more to come), it’s now more important than ever to keep your email subscribers happy and to bring in more customers with email. However, these days, emails are being subject to scenarios that have them being ignored, thrown away, or blocked.

So, what is a viable solution for email marketing? Push notifications!

This essential guide aims to explore the importance of email + push notifications, and how marketers can implement them today.

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Push notifications have become an integral part of every industry user engagement strategy. You can observe these push messages popping up on your desktops and mobile devices but how many of them do you care to open?

With the rising popularity and usage of browser push notifications, it’s becoming tough for the brands to stand out from the competition. Even though you observe a good opt-in rate, view, and delivery rate, you can’t see the same rise in click-through rate (CTR) in push notifications.

We are in the spot where a user receives tens of push notifications per day on average. You have to attract subscribers to get that click, which is crucial for your user engagement. Marketers can’t expect high results by simply implementing a push notifications service to their website. You need to know the working strategies to improve the Push Notifications Click Through Rate.

What is Push Notifications CTR?

The Push Notifications Click Through Rate(CTR) is defined as the ratio of clicks received for a notification to the total number of subscribers who received the notification. You will have greater user engagement with a high CTR value.

CTR= users opened push notification/users who received the push notification X100

There are a few push notifications performance metrics that every marketer has to concentrate on to get insights into push campaigns. However, among all parameters push notifications CTR holds more importance as it increases the conversion rate, website traffic, and user engagement. So, we need to know how to optimize push notifications to improve the CTR and get actual results from the push campaigns.

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