How to Drive Social Media Traffic Into Sales Funnel
Do you want more conversion from social media in 2020?
You must be thinking how to set up sales funnel for your social media?
In this article, I will discuss how social media visitors are converted, using sales funnel.
1. Optimizing your funnel for social media
Most of the traffic from social media is usually the
cold traffic
. There are first time visitors and never bought anything from you.
Warm traffic
and hot traffic will be less in numbers.
That's the reason why you need a well reputed sales funnel software included in your social media strategy.
No doubt social media is one of the best method for increasing organic traffic.
Track your social media conversion rate for sales funnel. Before creating a sales funnel, you should track how your social media is currently performing. This is a small audit. This will not only enable you to know where you stand but also show your targets.
By doing this, you can point out which social media network is giving you highest conversion rate, so that you can focus more on it.
You can use different web analytics tools, to track your sales funnel progress. You have to add their code to your website. It will keep record of your all signups, forms, thankyou pages, subscription pages etc..
These tools can increase your traffic which is generated through forms and tells you that how well your conversion is going. You can also check performance of traffic from individual channel.
2. SETTING UP A GOAL TO ACHIEVE GOOD CONVERSION RATE
Once you have known social media performance of each platform. The next step is to set your goals. Its better to move slowly upwards. Instead of setting up high goals with high expectations and if you fail to achieve that goal, you will end up in disappointment.
To set your targets, you need to compare your conversion rates to industry benchmark. You have to cross the average conversion rate and then to reach the level of top 10 marketers.
Your average startup target to increase your conversion rate should be ideally 0.5% - 1.0% over the period of 3to 6 months.at the end you have to check the progress. If you meet the target then you should increase that percentage. Funnel optimization tools are really helpful.
3. Funnel Optimizing to Increase Social Media Conversion
I am sharing few techniques to optimize your sales funnel so that you can turn your social media traffic into conversions.
Social Signup Option When you give your visitors option to signup via digital platforms on their landing page instead of giving emails and other details.
They just need to click on social signup button. By doing this their details will be added to the form. This will be very helpful in increasing your conversion rate.
Social signup options should be according to social network which have high traffic. Offering multiple options can confuse your visitors.
Sharing button after signup. Don't add sharing button only on landing page. Mostly people share after getting access to it. So, you should add the share button to the content so that people can share it more.
Also add share button to the "Thankyou page". Also offer some freebie in exchange to share of content like any lead magnet. This increases 55% of chances of sharing.
4.Digital Media For Targeted Traffic
After optimization of your sales funnel. It's time to improve your social presence to get more traffic.
Focus on social network As you have tracked conversion rate of all the platforms. You have to pick up those platforms which have higher conversion rates. Start focusing more on them. By doing this you will be able to create more refined content for them and this will help you to build a strong relationship with clients.
Don't waste your time on those networks which are not bringing traffic to your site. When people will get involved with your business. They will go to your landing page, entering to the funnel.
Running ads Running ads and re-targeting them works really very well. Because you are actually working on your warm audience. You can re-target them by promotion of your blog post as a Facebook ad. Interested people will click the post and read the post and will come to your landing page. By doing this your conversion will be really high.
Conclusion:
A well-designed funnel can bring more and more clients from social media. Social media brings the traffic and funnel nurtures those leads and converts them into customers.
You can design those funnels in funnel builders.Many sales funnel builders are available in the market. You have to pick up the one wisely and according to your business needs. There are also some free funnel builders which create awesome funnels.
What is your opinion? Do you use the same tricks to get social media traffic for your funnel.? Please don't hesitate to share some awesome tips with me in the comment section.
