A deeper look at the groups that will make up the Republican Party of 2024.
When you understand that Republicans are not entirely cookie cutter, you can frame messaging to instigate division among the various GOP subgroups.
Data journalist Nate Cohn separates the GOP into six groupings based on poll responses regarding various issues.
In a specific state or legislative district you might be able shape issues in such a way as to make a Republican candidate seem unpalatable to certain elements within the party. Even if disaffected Republicans don't vote for the Democratic candidate outright, they may simply skip voting for any candidate for that particular office.
In Arizona in 2022 the GOP nominated a particularly dreadful slate of candidates for statewide office. They lost by several percentage points even while the GOP did passably in downballot races.
[W]hile majorities of Republicans side with Mr. Trump on almost every issue, those majorities are often quite slim: Around 40 percent of Republican-leaning voters support aid to Ukraine, support comprehensive immigration reform or say abortion should be mostly or always legal.
The closer the race, the more useful microtargeting becomes.
