So, the other day as I was driving in our local downtown district, chewing on a ganache caramel (yes, it was bliss) and considering the attention I paid to every single morsel of that thing, I began to realize something. Every layer of flavor was simply melting on my tongue - so much so, that I may visit Fralia's once again to buy a handful! And it was then that I had an epiphany. Marketing Creatives (who are truly creative, not simply persuasive) already practice the art of Zen. In fact, dare I say, we are somewhat wired to be enlightened through our senses (do we have any?) thus our natural state of mind mirrors key elements of Zen practice.

The foundation of that practice is to be exceptionally present in the moment, so much so that you notice subtle opportunities, distinct environmental shifts (smells, coloring, the puff of the clouds, the hum of the city) and figure out how to be in that environment with purpose. Creatives who design, write or lend strategic vision to Marketing initiatives take such a unique approach to seeing what's in front of them and even more, how to make it all work to end up with a lovely piece of art.