We were talking, me and my husband* and a friend** of his who's in the hospitality and drinks business, and we were talking about the Arts and how it's been so underfunded here, abroad, everywhere l travelled. Governments are slashing support for the Arts left, right, and centre, and we were talking about "what if we did something where we could use a percentage of the profits to give back, and that the whole ethos of the brand would be that it's about getting artists to help?" We would fund them, we would support them, and in their turn we could have artists use their art and promote it.
We were just riffing and we were "let's try one batch and see what happens." We did something like 2000 bottles and it sold within a day, and were were "that's kind of cool, let's go and do more of this." And when we did that, were were able to take the order, ship it, get it to anywhere in Europe within two days. And then Brexit happened, and it was like, "well you can't do that." And then to ship to the U.S. there's a lot of complicated loopholes because there's a very strange system in the U.S. that still exists since prohibition. And then I got pregnant, so you can't really be flogging booze when you're pregnant, so we just put a pause on everything. And we're about to launch... well, I don't want to give a time because there's still stuff we're sorting out, but we're going again. It's coming soon. Forget Me Not is not (forgotten). — Caitríona Balfe, April 2023
FMN DRINKS (UK) LIMITED, incorporated 14 December 2022. Directors: Caitríona Mary Balfe, Duncan Glen Frew**, Anthony Gerard McGill*
Remember… when she talks about “we” in the video, she’s talking about Tony and Glen.