#flywheel effect

You push hard. You see a spike. You push again. Another spike. Then a quiet month. Then another push.

That's not growth - that's a treadmill.

The Flywheel Effect is the alternative. It's a growth model where every small, consistent action builds on the last, until the whole thing starts spinning on its own. At first it's slow and exhausting. Then it compounds. Then competitors can't catch you.

Here's what separates a real flywheel from a series of disconnected pushes:

A strong flywheel has:

A clear, simple cycle - you can see how each step drives the next

A positive feedback loop - the system feeds itself with every turn

Measurable progress - you can track each phase of the loop

A weak one looks like:

Chasing quick wins (sales spikes aren't momentum)

Running 3 flywheels at once and finishing none

Inconsistent effort - sporadic pushes that kill the spin

Ignoring the customers who are already fueling the loop

The founders who win long-term don't push harder. They build the loop, remove friction from each step, and stay consistent long enough for the compounding to kick in.

Full breakdown - what the flywheel is, how to build yours, the 4 pitfalls that stall it, and a starting action plan - is in this week's CEO Mastery newsletter

🔗 Read the full guide here

Photo by Dmitry Romanoff on Pexels.com You’re probably tired of me saying this, but yes: self-publishing is a marathon, not a sprint. I’m in the early stages of my marathon still, but I’m looking forward and gathering research that I’d like to share with you. Without further ado, let’s get into it. ⤝❖⤞ Before you can become successful, you must mentally transform your passion project into a…

Trying to record the usage each day.

We have a Sense energy monitoring system, but it doesn’t track the energy usage of the new mini split system, being wired up to the outside service entrance.

Yesterday as of 11 am, over the past 24 hours, we spent $8.53 on heating. That’s crazy, but we have been living large on the heat front.

At that burn rate, we could spend $256 this month on heat alone.

Now I’m not a fan of shoveling money into the gaping mouth of Duke Energy.

But fortunately, I’m thinking we have been heating up all of the concrete in this place. Thermal mass.

So time to exploit the flywheel effect.

Right now it’s hard to measure the room temperatures ( see the faux remote post), but next week the t-stats will be here.

But, yesterday, with the sun blazing and the windows open, we turned off all of the units. I didn’t turn the living room and Great Hall units back on before we went to bed, and I kept the bedroom and Great Room units set pretty low, I think?

This morning it was still pretty comfortable in the rooms that had no heat. But I turned the heat back on just to try to maintain that temperature and combat the gradual heat loss of that thermal mass.

Still, we should be able to coast for a while, especially if the sun cooperates.

This all should greatly occupy my time and attention.

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