#flash web

Todd Purgason early 2000s

Todd Purgason was one of the defining creative directors of early 2000s web design. As the co‑founder and Creative Director of Juxt Interactive, which began in 1998, he helped shape a moment when Flash experiences were pushing digital storytelling into new territory. His background in architecture, visual arts, and technology fed directly into Juxt’s layered and cinematic approach to interaction design.

Tonic Group - Version City website (2000)

Version City was a Flash-based experimental microsite created by Tonic Group in 2000, linked to the New York design firm’s main website. It served as a digital playground for creative exploration, offering visitors a nonlinear experience through ambient visuals and hidden interactions. The homepage featured a stylized aerial view of a city block with no clear buttons or instructions—users navigated by clicking on subtle cues like a man leaning against a wall, graffiti, or moving crates. Each interaction unlocked a new scene, transporting viewers to places like Kyoto, a New York subway, or a surreal rendered landscape.

PG Tips - Wallace and Gromit ERN 

In 2005, PG Tips partnered with AKQA, a US-based creative agency, to support its sponsorship of the first Wallace & Gromit feature film through a digital campaign built around pgmoment.com. . The collaboration was a natural fit—both the brand and the characters are quintessentially British, with tea at the heart of their world. AKQA was tasked with creating original content that would appeal to families, especially moms and kids, while reinforcing PG Tips’ playful personality.

The team imagined what Wallace might invent if he tackled tea-making. The result was ERN—the Extremely Refreshing Neo-Rotational-Brew-a-liser—a mechanical fridge that turned a simple cuppa into a theatrical experience. ERN became the site’s interactive centerpiece, inviting users to submit their own tea-making contraptions for a chance to win £10,000.

AKQA built and animated the CG environment from scratch, collaborating with Aardman to match the signature Wallace & Gromit style. Visitors could interact with ERN, design printable Aardman-style characters, and access exclusive clips and previews from the film.

Promoted through packaging and advertising, the campaign drove a 600 percent increase in homepage visits. Around 60 percent of users spent 15 minutes or more engaging with the site, underscoring its success in sparking imagination.

Nestea Ice flash website 2005

The NESTEA Ice site was created by Juxt Interactive to build awareness for a new Ready-to-Drink tea beverage from Nestea. The product was unique in that it contained a cooling ingredient that subtly numbed the mouth when consumed. The team developed the tagline “Absurdly Cold”, which served as the positioning point for the site. They aimed to create a platform with a novel and comical tone, featuring fun and somewhat absurd content. Targeting college-age males and females, they produced entertaining and viral material designed to encourage sharing among peers. To enhance interactivity, they built a custom T-shirt application that made the brand more relevant to youth culture at that time.