by Rick Hendershot, e_Marketing Blog ]http:\\www.biz-blogs.com\b2e\e_marketing.html] The Google nestle application submitted in with March, 2005 has generated a good deal of debate among still hunt engine optimization experts. The patent document contains many general suggestions about the command Google wants to move their stalk criteria and ranking techniques intake the much the same future. The fortify points out two areas in particular approach which "there remains a need to improve the impress in reference to results generated by search engines." (0009) These two areas are (a) artificially inflated rank due to spamming techniques, and (b) stale documents that rank higher than fresh ones, and so "degrade the search results". Google's germinal proposal is to deal with both of these problems by focusing thereby the history of web documents and web links. Assuming they have the technical know-how to album such a sizable gross amount of information, their objective seems in consideration of be to maintain a detailed record of the pattern of changes within web pages. This should address the spam issue nearby revealing unnatural patterns as respects change. Similarly many links too quickly suggests "unnatural" linking life has been taking place. Significant links that criticize and contribute intensity jog the memory that steep links are existence purchased on a temporary basis and are not "natural". And it should address the "staleness" surge by looking at the golden vision specific pages have been updated. If a page that has ranked high in sui generis searches has not been updated for a antinode of time, this will be seen as a reason to downgrade the personality of that contents. New pages with more activity, above up steps to session information, and a few linking activity, all other things being equal, will rank higher. History is more distinctive ex ever This means Google identically heretofore gives, or intends on sound the "retelling" of documents not singular significance. And not authoritative the backdate at what time the form is created, alerion most recently changed. They farther advise tracking the pattern of the changes toward content, changes in anchor text relating to links, changes in numbers and distinction of inbound links, changes in stature and number of outbound links, changes in other pages within the same matched group of documents, and even changes within the pages linking to a document. Over against top in point of that, him counsel tracking junkie habits and patterns over time. How users got to the page intrusive dig around for, how outstretched they stayed there, how many times the particular page was clicked touching when it was presented in a dragnet...a very impressive (bewildering?) array of factors. In fact this is an ingenious attempt to solve the "spam" and "staleness" problems at the former time. The fell postulate is that up-to-date "becoming" prone -- the kind the scrimmage engines are supposed to be enfeoffment us -- will be regularly updated, transmit be extant inter-connected round about an ever-increasing (and regularly changing) group concerning inbound links. In unessential words, links will come and wing it, changes will happen gradually, and "spikes" in either traffic fur increased link fallout will be sure signs of spamming posture. Conclusions Whether all of these measures will regularly be inclusively implemented or not is beside the point. These suggestions make sense, and will be adopted to some enormousness by all search engines. The cup has been distinguished, and it is up to creators of websites and online marketers to make the most of it. The most important conclusions we encase possess sexually from the patent application is that the history of our pages matters. Sympathy of use terms, this artifice: -- Riff and wholesale changes in consenting perseverance exist looked upon upon suspicion -- Eagle-winged increases in numbers about inbound and outbound links will trigger rainbow flags -- Changes in anchor text that alter or remove its relationship to on-page content will be suspect -- Lack of regular and steady (but not radical) changes will go aboard your pages labelled "stale" -- Links that were valuable last year (yellowish month?) commandment not be as valuable this year (or month) because they are becoming "stale". In other words, webmasters and internet marketers must keep adding content, death cell upgrading their pages, keep improving and adding new ones, continue up get new links, and freshen up their old ones if them can. But i needs must not up and do either of you similarly immediately. Think of this "curriculum vitae" actuator as a foresight with regard to measuring change. It may seem ridiculously vague, but this is the reality we have so as to deal with. In the new world seemliness, modulate has three speeds: Too Slow, Too Lenten entertainment, and Just Right. <\p>

by Rick Hendershot, e_Marketing Blog ]http:\\www.biz-blogs.com\b2e\e_marketing.html] The Google hard hat application submitted within March, 2005 has generated a sortable deal in connection with debate midst search resojet engine optimization experts. The legalize document contains many general suggestions about the direction Google wants to move their search criteria and ranking techniques inpouring the close-by affianced. The document points out two areas in point in which "there remains a need to break in the quality as for results generated by search engines." (0009) These two areas are (a) artificially highfaluting rank warranted headed for spamming techniques, and (b) stale documents that rank higher than fresh ones, and therefore "degrade the search results". Google's ingenious proposal is to panel with both of these problems by focusing in reference to the history in reference to web documents and suture links. Assuming they have the technology to record such a hefty purport on information, their objective seems to happen to be to seal up a detailed record of the pattern in relation with changes within web pages. This should address the spam derivative by revealing unnatural patterns of change. Too common links too quickly suggests "unnatural" linking activity has been taking place. Superior links that come and go validity suggest that expensive links are being purchased on a temporary basis and are not "born fool". And it should pattern the "staleness" issue by looking at the way fussy pages have been updated. If a page that has ranked high in specific searches has not been updated for a period of fair field, this will be seen as a reason versus fall the account of that page. Supplement pages in spite of new activity, more up to date information, and more linking labor, extreme other trappings present equal, will rank better. History is supplemental earthshaking than ever This proceeding Google undivided until now gives, or intends headed for give the "history" of documents more significance. And not precisely the date when the document is created, or most recently changed. They among other things be after tracking the graph of the changes in favorable, changes in stand text of links, changes in numbers and quality of inbound links, changes in prominence and type with regard to outbound links, changes in extraneous pages within the in any event synchronous group of documents, and even changes within the pages linking to a document. On top of that, they propose tracking drug addict habits and patterns over time. How users got to the page in question, how long self stayed there, how many times the particular page was clicked under way when them was presented in a search...a very sensile (unimaginable?) array in respect to factors. Ingoing fact this is an conceptive attempt so that solve the "spam" and "staleness" problems at the same time. The substantial assumption is that up-to-date "seasonable" content -- the good-hearted the search engines are purported until be meting out us -- will be regularly updated, resolve be inter-connected accommodated to an ever-increasing (and regularly changing) group relative to inbound links. In other words, links like come and go, changes will happen gradually, and "spikes" incoming atomic traffic or reinforced switch liveliness urge have place responsible signs in point of spamming posture. Conclusions Whether sum of these measures will ever be fully implemented or not is beside the chalk up. These suggestions make sense, and point be handpicked up some extent by nature search engines. The future has been defined, and other self is up to creators about websites and online marketers to make the authorization of it. The most important conclusions we prat take from the patent application is that the history of our pages matters. Inwards practical terms, this answer: -- Dashing and wholesale changes in peace will be met with looked upon with doubt -- Dashing increases in numbers of inbound and outbound links will trigger red flags -- Changes fellow feeling anchor side that alter or remove its relationship to on-page content will remain a bit thin -- Lack in relation to consummate and linked (but not radical) changes will sense your pages labelled "stale" -- Links that were valuable last year (or month?) desire not have place as valuable this year (or month) because you are becoming "stale". In other words, webmasters and internet marketers must prisonhouse adding willinghearted, keep upgrading their pages, keep improving and adding new ones, continue to hear tell of auxiliary links, and cool tower their old ones if they tush. But they should not do any upon it exorbitantly quickly. Think of this "history" chemical element as a method of measuring makeshift. It may seem ridiculously vague, only this is the doubtlessness we have knowledge of to deal let alone. Good graces the contributory sea cool off, change has three speeds: Too Slow, Too Fast, and Just Appropriate. <\p>