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NYC male hipster: hat, beard, thick glasses, bike, turn table, Converse shoes, skinny jeans, checkered (red white and blue) button-down shirt, headphones around the neck. caucasian, blue-eyed, youthful. The ad agency left nothing to chance. nailed it!
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
Sneak peak of tonight's WWW. on Shorty Awards snapchat ft. Lowes #fixinsix #lowes #lowesnyc add shortyawards on snapchat to watch the show!
Fix in Six Tip: Upcycle a milk jug to decrease the mess when staining.
Inspired content from @Lowes #fixinsix
On location with @lowes producing fun Vine #lowesfixinsix videos
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
Lowes - Working a little DIY Vine action
Lowes is an American home hardware - Do-It-Yourself (DIY) chain store who understand how to use Vine's 6 second video recording limitation to their advantage.
Utility: It's nice to see brands actually creating content that provides some sort of helpful value to their followers. Lowe's #FixInSix series of Vine videos are all designed to help everyday people solve small DIY tasks like the one above.
Playfulness: Lowes are also good at creating a broader brand personality by inserting a little humour into their "helpful" Vines with some calendar themed Vines i.e. thanksgiving and Christmas. These Vines help ensure that Lowes remains relevant and a part of the conversation and everyday events of their fans.
Native platform usage: Several brands have "hacked" Vine and uploaded pre-produced videos, Lowes to their credit are using the native functions of the Vine app and shooting everything tap-by-tap, so any mistakes they make, it's back to square one.
These little 6 second videos go a long way in building a brand that offers fan and followers of Lowes a great value proposition - "Clever improvements that make life at home a little easier." You can't argue with that. Well played.
