#fitbands

Fit-bit

Post 9: Fit-bit

Fit-bit is a very interesting company because its only other service is its online app and over the phone customer service. Since this is an intangible service, these kinds of services could be harder to market than a physical object. Fit-bit is sadly not doing the very best in the service quality. I was going over some of the customer reviews and the voice-of-customer was not so great. I myself own a fit-bit and am very pleased with the service that I wear on my wrist every day and aswell with the very easy to function app. 

Pasquarelli., A., & Pasquarelli, A. (2016, September 13). How Fitbit Is Staying a Step Ahead in the Race for Wearables. Retrieved from http://adage.com/article/cmo-strategy/fitbit-staying-a-step-ahead/305785/

Post 8 : Fit-bit

Fit-bit continues to display some of the most beautiful fit bands in the market right now! The competition for fitness in America is tough right now, so companies are striving for a bigger product breadth. What more could fit-bit do to increase products within a company, perhaps look toward other products that reach core customer value? The product depth for fit-bit is astounding and displays some of the best looking fit bands on the market. With other brands starting to make their own fit bands, what could fit-bit do to increase brand awareness? Maybe in the near future, we could possibly see fit-bit open up their own retail/store brand or an increase in the breadth. The fit band is quickly becoming the new trend in our society.

Find the tracker that's right for you. (n.d.). Retrieved from https://www.fitbit.com/compare