The Hidden Holiday Risk: Time lost to first-mile inefficiency: Sage (Op-Ed)
The Hidden Holiday Risk: Time lost to first-mile inefficiency: Sage (Op-Ed). Some of the biggest risks to peak performance are hiding much earlier in the supply chain.
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The Hidden Holiday Risk: Time lost to first-mile inefficiency: Sage (Op-Ed)
The Hidden Holiday Risk: Time lost to first-mile inefficiency: Sage (Op-Ed). Some of the biggest risks to peak performance are hiding much earlier in the supply chain.

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PUMA x FIRST MILE Sustainable Collection
PUMA x FIRST MILE collection isnโt just about turning plastic into product. This is a collection rooted in cooperative opportunity and human connectionโone that threads people together around a decision to do better. First Mile is a people-focused network that strengthens micro-economies in Taiwan, Haiti, and Honduras by collecting plastic bottles to create jobs and reduce environmental waste. Through First Mile, this plastic is sorted, cleaned, shredded, and turned into yarn that makes products with purpose. The pieces in this collection are made from post-consumer plastic collected in Taiwan.
Stronger communities, cleaner planetโfrom the first mile forward. ย
LVL-UP - $90
Letโs LVL-UP for a better future. These shoes regenerate the training space with elevated design created with yarn made from recycled plastic. The shoelaces as well as the purple and blue materials are 100% recycled poly while the light blue is 64%. These pieces challenge standards and places you on a pedestal all your own. With LQDCELL stable cushioning technology and a leveled midsole that boosts your look, thereโs nowhere to go but all the way up. ย
Key benefits include:
Cushioning: An evolution of CELL technology, LQDCELL midsole offers stable cushioning.โฏ
Grip: High traction, rubber PUMAGRIP provides all-surface traction on all surfaces for all weather conditions.
Lightweight: PROFOAM high-rebound EVA provides instant cushioning in a lightweight package.
TRAIN FIRST MILE MID IMPACT BRA - $50
The Train First Mile Mid Impact Bra is created with 77% recycled polyester and dryCELL tech for an eco-friendly material that wicks away sweat. You get stabilizing, adjustable shoulder straps for max support and comfort, designed in a cross-back construction for a full range of motion.
Key benefits include:
Recycled Materials: 77% recycled polyester. First Mileยฎ works with waste collection communities in Taiwan, Haiti, and Honduras to create jobs and positive social impact. The yarn in this collection is made from post-consumer plastic collected in Taiwan.
Dry: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.
Support: Mid-impact support with removable cups.
TRAIN FIRST MILE 7/8 TIGHT - $90
Sport a planet-conscious look in the Train First Mile 7/8 Tight. We utilized 77% recycled polyester in combination with sweat-wicking dryCELL tech for a comfortable, eco-friendly wear. These bottoms have an embossed, elastic waistband with a drawcord for a personalized fit and side, powermesh pockets to secure your stuff.
Key benefits include:
Recycled Materials: 77% recycled polyester. First Mileยฎ works with waste collection communities in Taiwan, Haiti, and Honduras to create jobs and positive social impact. The yarn in this collection is made from post-consumer plastic collected in Taiwan.
Dry: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.โฏย
Movement: Side, power mesh pockets offer a secure storage solution.โฏ ย
TRAIN FIRST MILE MOCK NECK - $55
Make moves toward a better future in the Train First Mile Mock Neck. This base layer was made with 84% recycled polyester and dryCELL tech for a more sustainable, sweat-wicking material. You get a lightweight performance mesh for breathable workouts and a First Mile graphic for a touch of style.
Key benefits include:
Recycled Materials: 84% recycled polyester. First Mileยฎ works with waste collection communities in Taiwan, Haiti, and Honduras to create jobs and positive social impact. The yarn in this collection is made from post-consumer plastic collected in Taiwan.
FUSE - $90
FUSE goes hard in the gym and easy on the planet. PUMA utilizes yarn made from recycled plastic to create shoelaces, lining, and a footbed cover that are 100% recycled poly and lavender materials that are 64%. The overall construction combines stability and functionality with PUMAโs iconic design DNA. With a 4mm drop and a wide toe box, FUSE gives you a stable stance while the internal midsole provides shock absorption for heavily weighted workouts. To kick it up a notch, a TPU heel clip offers a boost of support and durable PUMAGRIP provides all-purpose traction for maximum grip during quick agility movements. The abrasion-resistant mesh upper allows for flexibility while also protecting you from wear and tear movements like rope climbs. Itโs a shoe that doesnโt shy away from a workout or its responsibility to the planet.
Key benefits include:
Recycled Materials: First Mileยฎ works with waste collection communities in Taiwan, Haiti, and Honduras to create jobs and positive social impact. The yarn in this collection is made from post-consumer plastic collected in Taiwan.
Grip: High traction, rubber PUMAGRIP provides all-surface traction on all surfaces for all weather conditions.
Support: TPU heel clip for support where you need it most.
Stability: Low and wide with an internal midsole for a stable stance. Youโll have a strong and stable base for squats, wall balls and any other movement that brings you below parallel.
TRAIN FIRST MILE SS TEE - $50
Turn waste into wear in the Train First Mile SS Tee. We utilized yarn transformed from recycled plastic into a sweat-wicking material made of dryCELL tech for a breezy, lightweight wear that is 84% recycled and doesnโt take our future lightly.
Recycled Materials: 84% recycled polyester. First Mile ยฎ works with waste collection communities in Taiwan, Haiti, and Honduras to create jobs and positive social impact. The yarn in this collection is made from post-consumer plastic collected in Taiwan.
Dry: Highly functional dryCELL materials draw moisture away from the skin to keep you dry and comfortable.โฏ ย
TRAIN FIRST MILE WOVEN UTILITY JACKET - $110
The Train First Mile Woven Utility Jacket is earth-conscious and protects you from the elements. Itโs made with yarn made from recycled plastic and features elastic binding at the hem and cuffs while utility pockets secure storage on the move.
Key benefits include:
Recycled Materials: 100% recycled polyester. First Mileยฎ works with waste collection communities in Taiwan, Haiti, and Honduras to create jobs and positive social impact. The yarn in this collection is made from post-consumer plastic collected in Taiwan.
Warm: windCELL fabric technology designed to keep you warm in windy conditions.โฏ
Movement: Utility pockets offer a secure storage solution.
TRAIN FIRST MILE WOVEN TAPERED PANT - $95
The planet is #1 in the Train First Mile Woven Tapered Pant. To make these bottoms more sustainable, we utilized yarn made from recycled plastic, then added windCELL to protect you from the weather. You get freedom of movement from a lightweight wear and secure storage from a sleek, side seam pocket.
Recycled Materials: 100% recycled polyester. First Mileยฎ works with waste collection communities in Taiwan, Haiti, and Honduras to create jobs and positive social impact. The yarn in this collection is made from post-consumer plastic collected in Taiwan.
Warm: windCELL fabric technology designed to keep you warm in windy conditions.โฏ
Movement: Sleek, side-seam pocket offers a secure storage solution.
The PUMA x First Mile training collection drops on PUMA.com and PUMA stores on April 6 with a price ranging from $23 โ $110.ย
Video: PUMA x FIRST MILE Collection
Today, PUMA is launching its first sustainable activewear line co-created with First Mile.
The debut PUMA x FIRST MILE collection consists of performance apparel and footwear for both men and women and is made from recycled yarn that is manufactured from plastic bottles. Designed for maximum performance during any workout, all apparel is made of at least 83% to 100% sustainable yarn sourced from First Mile. All PUMA x FIRST MILE product made for 2020 will divert over 40 tons of plastic waste from landfills and oceans, translating to roughly 1.9+ million plastic bottles being reused.
Beyond turning plastic into product, the collection is rooted in social impact and human connection. First Mile is a people-focused network that strengthens micro-economies in Haiti, Honduras, and Taiwan by collecting plastic bottles to create sustainable jobs and reduce environmental waste. Each bottle is sorted, cleaned, shredded, and turned into yarn that makes products with purpose.
Key items from the collection include performance tees, leggings, and PUMAโs signature LQD CELL footwear styles with stable cushioning.
Retailing for $40 - $110, the 25-piece collection will be available on PUMA.com, PUMA stores, and select retailers worldwide starting February 21st.
#ebikes solution to the pollution #firstmile (at Hollywood Boulevard) https://www.instagram.com/p/B09oGArn4UR/?igshid=s7ix8q45hshc
The #firstmile is always easy for me. The #secondmile is what I get my #pace. But that #thirdmile fucking eludes me. 30 minutes should be plenty of #time (at 24 Hour Fitness - Altadena, CA)

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Weโre off! #startingline #firstmile #halfmarathon #disney #wheredreamscometrue #itscold (at Epcot - Walt Disney World)
1K Kms #firstmile (at Tamil Nadu)
Bout to run this whole weekend off ๐#goodmorning #firstmile #fatboyslim #melaninman #thecarbonkid (at South Shore, Chicago)