#firstconcept

Concept name:

VEER (a sudden change of direction)

Vision:

Prosperous worlds exist in the darkness.

Mission:

We create consciousness by striking the limits of the mind

(We believe prosperous worlds exists in the darkness

and we will achieve them by falling and rising towards a conscious life.)

Values

Functional       = Symbolic

Expressive.     =  Forceful

Core.               = Togetherness

Concept Story

Who would have thought that the only borders that still need to be crossed in 2030, are the mental ones?

But it is the truth:  while our bodies are free from social restrictions, physical boundaries, and our skin resembles one the other always more, the minds are still stuck. We previously fought for cultural equality and we obtained it. Now what is left is a lost soul, that does not realise the surrounding world is dying and we are next.

We decide to turn on the light. We want to expose the truth and destroy the fake idea of an utopian world.

The world is no happy place, are you ready to VEER ?

sustainability aspect: We don’t believe in consumption, we only want people to buy when they actually need something.

Extra ideas/ information to understand the concept:

- But at the end what we want is every person to be more conscious. Like careful with the environment cause if we continue in this direction there is no future.

- I am a person not defined by its cultural background. My physical features are result of human migration. Rules, whats up with that? There are none regarding what you wear. There non regarding what you express, and what gender you are. I wont be limited by societies borders. I want to express young, wild and unique me. (version of myself). I have an ageless mindset. This is a place where it does not not matter which side are you on.

-Pain is real. Happiness is not. Only if you can experience pain you can feel real happiness. I see the world as a dark place but where negativity there is always positivity.

- You know what I see as a goal? Being completely fearless. To do, speak, act, wear however the fuck I want, with no voice in my head that’s holding me back.

- But we believe that only embracing how the world is today, we can move on. There is no way back.

- I want to get rid of all those external layers that try to cover what’s real and what’s pure. Societies expectations are creating layers of shame, discomfort and limitations to protect myself. I want to destroy that (and create a version of authentic self.)

- I AM ambitious I POSSES ruthless ,extreme, courageous PERSONALITY I EXPRESS symbolism, spirituality ,forcefulness I EMBRACE togetherness, loyalty, change (negativity, positivity )

- My style is bold, conscious, dynamic

- What is my shape: I AM Fluid, geometrical, linear, asymmetrical

- What am I made of: I AM hard , heavy, layered, (Sustainable, textured, ruff, raw ) -What color am I: I AM saturated, bold, vibrant and black. I am contrast within myself.

MOODBOARDs SHAPE/COLOR/MATERIAL