#findingessence

The video advertisement entitled "Sama-sama sa Distansya" made by Globe PH released on April 17, 2020, showcases the importance of social distancing amidst the COVID-19 pandemic. It begins with a message from a woman narrating regarding emphasizing the significance of staying at home and being responsible for our actions during the peak of the pandemic crisis. The female narrator talks about how things are given distance, how hardships are felt during the time of suffering , and that we can find happiness on simple moments just as well. The ad then transitions to different scenes showing how people can still connect with each other while maintaining a safe distance. The intended audience for this advertisement is primarily the Filipino people, especially those who have access to Globe's products and services. The message is directed towards the general public to raise awareness of the importance of social distancing in curbing the spread of the virus. This includes individuals who are working from home, students studying online, and families staying indoors to prevent the virus from spreading. The promotion of any Globe's products or services was not implied. Instead, it focuses on the message of social responsibility and how everyone can contribute to flattening the curve of COVID-19. There are no forms of media manipulation present in the ad. It is a straightforward message that aims to educate and inform the public about the importance of social distancing. The ad's ability to capture the attention of viewers lies in its simplicity and relevance to the current situation. The use of real-life scenarios and relatable situations makes the message more compelling— adds credibility to the campaign. The ad explicitly gives the importance of social responsibility and solidarity during the pandemic with the unequal impact of COVID-19 on marginalized communities and the need for collective action to address these disparities (Stok et al.,2021), all the while with its unique presentation on social distancing as a way of contributing to the common good and preventing the spread of the virus.

References: 

Globe. (2020, April 18). Heartwarming globe digital film shares message of hope and connection amid isolation. Globe Newsroom. https://www.globe.com.ph/about-us/newsroom/corporate/connection-amid-isolation.html#gref