Rachel Sanfilippo’s collection Untitled (Commercial Form Study) is creative not only in the title, but in the content. While the photo above is easy for some to identify, it is not actually labeled as it should be. It is a blank canvas for everyone to interpret in their own way, which is exactly what the rest of the photos in the collection consist of as well. It’s an amazing concept really, because everyone already sees things differently. Sometimes it is hard for two people to see something in the same way. While the photo above may be easy for some people to identify as the Best Buy sign, others may not know that without actually seeing the text of the logo. The photo below shows some brand name products, and you can read what they are, but the untitled aspect of this photo is clearly the green overhead banner portion. For me, that is easy to identify as one of the dollar store banners, but others may not see that.Â
All in all, the concept of everyone seeing things differently is clear in this collection.Â














