The Sakura, so revered by the Japanese, they try to capture the short lived cherry blossom season in their flower arranging, tea ceremonies and Hamami, the traditional Japanese custom of ‘flower viewing’ In their Haiku poetry they capture the paradoxical mix of the joy and sorrow felt after experiencing something so beautiful yet transitory in nature. - Asu araba araba to omou Sakura kana - Tomorrow & tomorrow, will they still be, cherry blossoms The release of our Sakura collection coincides with mental health awareness week and this year organisations highlight the role nature plays in helping to support our mental health. Therefore we thought it fitting to choose a charity that is close to our hearts and donate 10% from the sales of the Sakura collection to PAPYRUS - prevention of young suicide. To be transparent regarding the amount donated, rather than donating a percentage of the profits which can calculate to a negligible amount, 10% of sales before shipping will be donated. So for every £10 you spend £1 will be donated to the charity . . . . Photograph Aesthete Label #sakuraseason #japandi #nature #art #beauty #mhaw #fightformh #sakura #japan #vintagecollection #blossom #wabisabi #japanesedesign #japaneseinspired #japaneseinterior #interiordesign #interiorstyling #interiors #curatedvintage #curatedhome #consciousdesign #igvintage #vegan #crueltyfree #slowliving #mentalhealthawareness #shopsustainable #givingback #aesthetelabel #midcentury https://www.instagram.com/p/COtfIfYrPbM/?igshid=19mqicc0lidb2
