#fielddata

Outdated records usually stem from handwritten notes or delayed manual entries during customer visits. Capturing information directly at the location with GPS verification through platforms like MAPOG keeps customer segments current, reliable, and instantly visible on the dashboard. Managers receive real-time clarity without chasing teams for corrections.

Key Idea

Accurate segmentation becomes easier when updates happen during on-site interactions. Admins set up custom templates with fields and survey questions, and field teams record changes through the mobile app. This supports verification, feedback collection, service checks, and clean categorization across different industries.

How It Works

Within Mobile Data Collection, create a well-defined project and build a point-based form including fields like Customer Name, Category, Segment Label, Address, Comments, and Last Visit. Add verification questions using Add Question. Import customer coordinates from CSV/Excel and map each column properly. Add your field staff and allocate territories using polygons or filtered lists. Once deployed, agents submit time-stamped, GPS-backed updates, photos, and notes directly from the location.

Use Case: Banking Relationship Visits

Relationship officers visiting customers update KYC checks, service preferences, product eligibility, and satisfaction ratings while on-site. They capture documents, add remarks, and log follow-up needs instantly. Managers get a live view of visit outcomes, risk indicators, and priority accounts, improving customer management and sales planning.

Extended Impact

Telecom, utilities, home services, FMCG, retail, and insurance operations all gain from this approach. The workflow boosts data accuracy, strengthens planning, and improves decision-making.

Final Message

Ground-level updates turn static customer lists into live, spatial intelligence using platforms like MAPOG. Each GPS-verified submission represents real conditions in the field, helping teams respond faster and uncover insights the moment the data appears on the map.

Read the full article originally published on ENR

Engineers and field technicians still rely on pen and paper to capture readings (in the field). But an app designed by a former environmental engineer takes a different tack.

“It’s a very data-driven area of construction,” says Saurabh Gogate, founder and CEO of tech start-up QNOPY. “Whether it’s new construction, remediation or water-quality monitoring, the work is measured by the quality of the data and how fast you can analyze it.”

The QNOPY mobile app has custom-designed forms suited to the workflow of the engineer.

“The forms are fairly straightforward—it makes the data collection more efficient,” says Derek M. Wurst, condition assessment manager with Black & Veatch’s water division.........

Last week, we looked into regional differences in the distribution of activities conducted by field reps around the world. This week, we will explore the differences in activity distribution between 5 different industries - CPG food & beverage, CPG outside of food like clothing/furniture, field services, medical/pharma, and other industries including property management and field sales & marketing. Forms of activities include of filling out mobile forms, taking orders, audits or inspections, recording client notes and taking photos.

This week, we explored different types of activities conducted in the Repsly Mobile CRM by field representatives. Activities consist of completing mobile forms, creating orders, taking audits or inspections, recording notes or taking photos on a mobile form.

This week, we investigated the number of minutes an average field rep spent per visit. The data was extracted across five different industry categories: consumer packaged goods - CPG in food and beverage, other CPG outside of food such as apparel and electronics, field services, medical and pharmaceuticals, and other industries such as property management and field sales & marketing.