How to Check a New Advisor on BrokerCheck Before You Transfer Your Accounts
Somebody asked me recently how to actually verify a new advisor before moving accounts over, and the honest answer is that it takes about ten minutes and doesn't cost anything. Here's the walkthrough.
Start With BrokerCheck, Not a Google Search
BrokerCheck is run by FINRA, the organization that oversees broker-dealers, and it's free to search by name. Go to finra.org and look for the BrokerCheck tool. Type in the advisor's name or the firm's name and you'll get a report showing registration status, employment history going back years, and any disclosed complaints or regulatory actions.
A Google search will surface a firm's marketing site and maybe a few reviews. BrokerCheck surfaces the regulatory record, which is a different and more reliable kind of information for this specific decision.
What to Actually Look For in the Report
Registration status is the first thing to confirm: is this person currently licensed to do what they're proposing to do for you. Beyond that, look at the employment history. A pattern of short stints at multiple firms isn't automatically disqualifying, but it's worth asking about directly if you see it.
The disclosures section is the one most people skip past, and it's the most important part. Customer complaints, regulatory actions, and terminations for cause all show up here if they exist. Not every disclosure is a dealbreaker, some are minor and resolved, but it's worth reading the actual text of anything listed rather than just noting that something is there.
If They're a Registered Investment Advisor, Check a Different Database
BrokerCheck covers brokers and broker-dealers specifically. If the advisor is a Registered Investment Advisor rather than a broker, the more relevant document is Form ADV, which you can find through the SEC's investor site at investor.gov. Form ADV Part 2, sometimes called the brochure, discloses fee structure, conflicts of interest, and disciplinary history in plain language, and it's genuinely worth reading before a first meeting, not just before signing anything.
A Quick Note on Fee-Only vs Commission-Based
While you're checking credentials, it's worth understanding how the advisor actually gets paid, since that shapes the incentives in the relationship. Fee-only advisors don't earn commissions on the products they recommend, and organizations like NAPFA maintain directories specifically for fee-only advisors at napfa.org if that distinction matters to you. The CFPB also publishes general consumer guidance on comparing financial professionals and understanding fee disclosures at consumerfinance.gov, which is a reasonable companion resource if the fee structure itself is still confusing after reading the Form ADV.
A Few Other Things Worth Checking While You're At It
Once you're already in BrokerCheck or the Form ADV search, it costs nothing extra to look at a couple of other things. Check how long the firm itself has been operating, not just the individual advisor, since a firm with a short track record carries different considerations than one with decades of filings. Also check whether the advisor holds any professional designations they've mentioned, since some databases let you cross-reference credential claims against what's actually on file.
What a Clean Report Actually Looks Like
Most reports come back clean, no disclosures, steady employment history, straightforward registration status. It's worth knowing what "normal" looks like so an actual red flag stands out instead of getting lost in unfamiliar formatting. A clean report has an empty or near-empty disclosures section and a registration status listed as active in good standing, nothing more dramatic than that.
Red Flags Worth Pausing On
A few patterns are worth slowing down over rather than a single old, resolved item: multiple customer complaints within a short window, a termination described as "permitted to resign" after an internal review, or a firm with a disproportionate number of disclosures relative to its size. None of these automatically mean walk away, but they're worth a direct, specific question rather than a shrug.
What to Do With What You Find
If something in the report gives you pause, that's worth asking about directly rather than walking away silently or ignoring it. A reasonable advisor should be able to explain a disclosure on their record in plain terms. If the explanation doesn't sit right, that's useful information too.
The Ten-Minute Version If You're Pressed for Time
If a full walkthrough feels like too much right now, here's the compressed version: search the name on BrokerCheck or the SEC's investor site, check that the registration is active, skim the disclosures section for anything within the last five years, and note the firm's founding date. That's genuinely most of the value in a fraction of the time, and it's still better than skipping the check entirely because the full process feels like homework.
Why This Matters More Than People Assume
It's tempting to treat a background check as a formality, something you technically should do but rarely find anything useful in. Most of the time that's true, most reports come back clean. But the value isn't really about catching a bad actor, it's about the habit itself. People who run this check before every advisor relationship end up asking better questions in the actual meeting too, because they've already seen the formal record and know what to compare it against.
The person who asked me about this originally almost skipped the check entirely because the advisor came recommended by a friend. The report came back clean, which was expected, but reading through the employment history surfaced a detail worth asking about anyway: two firm changes in three years, both described neutrally in the record. Bringing that up directly in the next meeting got a straightforward answer about industry consolidation, nothing concerning, but it made the whole relationship start from a place of actual transparency instead of assumed trust.
One More Thing: Check the Firm, Not Just the Person
It's easy to focus entirely on the individual advisor and forget the firm behind them carries its own record too. A firm with a pattern of regulatory actions across multiple advisors says something different than a single advisor's clean personal record within it. Both BrokerCheck and the SEC's investor site let you search by firm name specifically, and it's worth running that search separately from the individual advisor lookup, especially at a firm you haven't dealt with before.
Doing This Before, Not After, You Initiate a Transfer
The best time to run this check is before submitting any account transfer paperwork, not after the accounts have already moved. Once you're comfortable with what BrokerCheck or Form ADV shows, the next practical step is understanding how the transfer itself works, including timelines and what to expect if you're moving from a full-service brokerage. There's a solid rundown of that process linked here, on switching financial advisors and how ACATS transfers actually work.
For anyone still in the comparison stage and not sure where to start looking for a new advisor in the first place, this advisor-matching resource is a free way to get connected with vetted fiduciary advisors rather than starting from a cold search.
This post is general education, not a recommendation of any specific advisor or firm. Always verify credentials directly through the official databases before making a decision.