Welcome to the CrowdPicker blog
Hey there! Welcome to the CrowdPicker blog. This is where we'll be posting our weekly case studies and keeping you updated on what's new and exciting in the world of market testing.Â
First, a brief introduction to what CrowdPicker is and what it does. CrowdPicker is an online market testing tool. It allows its users to quickly, easily, and affordably conduct direct market testing to get valuable feedback on their idea/project/product. So, what's market testing all about? Well, market testing allows entrepreneurs, innovators, small business owners, startups, and anyone else looking for a proof of concept to test their idea on the market before they pump a bunch of money, time, and effort into it. Testing the market allows the testers to identify flaws in their idea, determine the best strategies for development, create a variety of promotional tools, and figure out the best way to market and brand their company or product. Where does CrowdPicker come in? CrowdPicker helps users market test without spending a fortune on big marketing firms or wasting time trying to convince their friends and family to form a focus group for them. For most entrepreneurs, market testing should be a simple and straightforward process in which they validate (or not) their idea. It shouldn't take hundreds or thousands of dollars and weeks of time which is what the average marketing firm suggests. If you've got an idea and you've already got a game plan of how to make it happen, all it should take for you to conduct effective and valuable market testing is a question or two and a few dollars. And that's where CrowdPicker comes in. With CrowdPicker users can create focused, direct questions with up to ten different text or image answer options. These questions, answers, and a brief description of what the user is looking for are then sent to a pool of neutral consumers who make their decision based on their preferences, keeping the user's criteria in the description in mind. This saves our users time, money, and effort in going through the often confusing and complex market research procedures. CrowdPicker questions are easy to create, easy to launch, and the results are easy to understand. Most questions are completed within a day of launch, depending on the size of the crowd the user wants (ranging from 25-600 pickers). This DIY method of testing the market is different from the others in a number of ways. We're simpler, we're faster, and we're way more affordable. If you're looking for a way to market test your product on a large neutral consumer base, give us a shot. The first 25-picker question is free, so you don't really have anything to lose. And now that you know what we're all about, stay tuned for our case studies. Each week we'll run a different question about what's happening in the world and we'll post the results here. We'll also update the blog with news and updates to CrowdPicker so make sure you don't miss a post. Until next time, -the CrowdPicker team














