#fast labels

I might be dating myself with this, but there’s a fantastically memorable Holiday Inn TV commercial from the 1970s where a hotel clerk breaks the bad news to a weary traveler and his wife that the hotel never received their reservation, gleefully telling the couple “Sur-priiiise!” Then the voice-over comes on and says “…Holiday Inn thinks the best surprise is no surprise.”

I find the message in this classic ad more relevant than ever today. When I took the helm at Columbine Label Company, I made it a top priority to continue providing the high level of service and satisfaction that this company was known for. To make that happen, we have to live by our promises.

With every order, we hold ourselves to a high standard of print quality and delivery satisfaction. From beverage products to health and beauty packages, our customers are turning out new and more products at a breakneck pace. Our job is to keep up with that demand and the quality our customers expect. In other words, we do what we say we’ll do – no surprises for our customers.

Sounds good, right? But we don’t just say it, we track it. Here are our latest promise measurements:

No brag, just fact.

Managing expectations

So how do we hit those numbers? It really starts with managing expectations upfront. Just as our customers know their business better than anyone else, at Columbine Label, we understand the sometimes-crazy nature of the printing business extremely well – its idiosyncrasies, potential hiccups, and demanding deadlines. With that knowledge and experience, we aim to set proper expectations for our customers so they know exactly what we can deliver – and when.

For example, one of the services our customers' value is short lead times – often three days after approval of proof. Our customers work in the fast lane and we strive to keep up with demand. If we can accommodate rushes, we will. But if our press schedules are full, we give customers a reasonable and attainable delivery date. No promises we can’t meet, and no surprises.

A company-wide sentiment

Something else that helps us attain high promise marks is that our “do what we say we’re going to do” mantra is embraced by our employees across the board – from our fabulous front office staff to our topnotch customer service representatives to our plant crew and press operators who could be described by some as miracle workers. And while we may not always be perfect, we will be the first to admit it and make things right. Ultimately, we treat customers the way we want to be treated ourselves.

The customer is always right?  

Now you might be sitting there thinking “Of course, he’s going to say these wonderful things about Columbine Label, he’s the president!” And you might be right. So I’d like to humbly leave you with a five-star Google Review we received recently from a customer:

Seth Schwartz

We have been working with Columbine Label since 2003. They are amazing to work with. The label quality is fantastic, and they are always willing to do anything possible to try to make your delivery deadline. They saved us once again today by rushing in order for us. Thanks, Jennifer!

COLUMBINE LABEL COMPANY (owner) WOW Seth, thank you for the five-star review and for speaking so highly of Jennifer and Columbine label. We love that we helped “save” you today and hope that your delivery deadline was in fact met. Thank you for being a long-time valued customer!

When you put a professional label on your product, you’re doing more than just attracting customers. You’re marketing your product and letting consumers know who you are as a company. Your product label identifies your brand.

That’s why it’s important to have a unique product label that is both professional and tastefully done. We understand that here at Grace Imaging. That’s why we produce quality and Professional Custom Labels for all of our customers. Whether you are a local company that is just getting started or a large corporation or manufacturing business, we produce quality labels quickly so your company can keep moving forward. In fact, we even offer same day labels.

Customized Labels

Your company and products are unique, so your labels should be, too!

The workforce at Grace Imaging can help print labels of all shapes, sizes and colors to help match the personality of your products and company. Whether you need a label on a bag of popcorn or a bottle of wine, we can help you! We also offer a wide range of materials for you to print your labels on. If your product is sleek and sophisticated, we have the right material for you. Perhaps your company produces outdoor equipment that is outside all year long; we can help you find the right material so your label will stay on as long as possible.

Whatever product you need a label for, there is a good chance Grace Imaging can produce just what you need. We regularly create labels for all of the following products:

Food products

Bottles

Wine Bottles

Nutracueticals

Bath & Body

Hot Stamp

Outdoor products

Household products

If you have a new product and aren’t sure how your labels will appear on your merchandise, Grace Imaging has experienced artists on-staff to help with graphics and wording to help make your label reflect the quality of both your product and company.

Importance of a reliable company

A company can produce great products, but if it doesn’t work efficiently and meet deadlines the customer is who end up suffering.

At Grace Imaging, we do our best to accommodate the many demands of our customers while also meeting deadlines. That’s why our motto is: On Time. On Target. We take a customer-first approach and make sure you receive a quality label for your products on time, which is why we even offer same day labels.

This has been the business model of Grace Imaging since it was founded in 2012 by Bob Petrie. With 25 years of experience working for a label company, Petrie founded Grace Imaging so he could produce high quality labels quickly through LEAN manufacturing. To do this, Petrie formed a tight-knit group of employees who work quickly and efficiently to make every label for our customers.

This model, coupled with the highest quality printer available, has resulted in little downtime during the production process and allows the company to produce the best quality labels as quickly as possible, even on the same day that the customer submitted their request.

How to get quality labels - quickly

We understand that delivering your custom labels to you quickly can mean the difference between getting your product on store shelves, and missing a week of sales. That’s why Grace Imaging offers same day labels for all of our customers.

This is made possible by Grace Imaging using one of the best printers in North America, which has the capability of producing large qualities of custom, CMYK labels and stickers faster than anyone else. Couple that with our well-trained staff that focuses on LEAN manufacturing, we can print your labels quicker than anyone else.

If you realize you need labels designed and printed quickly, all you need to do is submit the appropriate artwork and necessary information to our team Monday through Friday by 11 a.m. After that, the team at Grace Imaging will print and ship your labels the same day.

This is how we keep our promise of making our customers our No. 1 priority.