#facebookadvertisingtips

You’ve created compelling content, targeted the perfect audience, but your Facebook ads campaign turns out to be unsuccessful? The main reason might be timing. There is a best time to run Facebook ads for any business, and finding it out can significantly increase your success. This article will instruct you when and how to schedule your Facebook ads to get the best results.

1. How To Find The Best Time To Run Facebook Ads

There’s no one-size-fits-all timing strategy to run Facebook ads for your business. It may vary depending on many factors such as: business industry, audience interests and behaviors, individual living time, country and time zone, etc. For example, the best time to run Facebook ads in the USA may differ from that in Singapore. To find the optimal time for your own company, you can focus on my methods below:

1.1. Understand your industry

Different industries have different effective advertising times. During these periods, your target audience may be more likely to search or scroll through Facebook, engage in your content or share it with their coworkers, friends and family.

For example, here’s a reference of best time to run Facebook ads in various industries:

Common peak times and peak days in different industries (for informational purposes only).

Note: These suggestions might not be applicable for all cases. To define the best time to run ads on Facebook for your own business, don’t skip other useful tips below.

1.2. Know your target audience

Get to know your target audience demographics and their lifestyle. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide (reference from Statista). However, this large number of users are not always active. They’re more likely to use Facebook during certain times and engage in content that aligns with their current interests.

Example 1: 

A business professional may be active during business hours or early morning/evening when they are commuting. Meanwhile, a new parent may be scrolling Facebook during newborn’s nap times or before bed.

Example 2: 

Most people are employees, thus, according to Muhammad Arham, a Meta Ads Manager at Techbunk, the best days to run ads on Facebook or any platform to educate your target audience is from date 20 – 30 of the month. Then from the 1st date of the month, when they receive their salaries, you can advertise your sales campaign to them.

You can also analyze these general user behavior patterns:

Early Birds: Those who often scroll their phones right after waking up. The best time to run Facebook ads in the morning to target them is from 6-9 AM.

Lunchtime Lurkers: Those who use Facebook during lunch breaks. To target them, you can run ads from 11 AM-1 PM.

Afternoon Attention: People focus on work and reduce time for Facebook. For these audiences, you shouldn’t waste money to run ads from 1-4 PM.

Evening Escape: People turn to Facebook for entertainment and news after their day. The peak time to run ads to target them is from 5-9 PM. 

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Facebook Messenger Marketing Automation Tools are invaluable for businesses and shop owners who use Facebook Messenger for marketing. So, what are the best automated customer message reply tools available today? What are the pricing, pros, and cons of each tool? How can you use them effectively? Let’s dive into all of these questions in this article.

10+ Facebook Messenger Marketing Automation Tools For You To Use

Come now to the 10+ best tools suggested by leading advertising experts. It includes:

FetchFunnel

FetchFunnel is a Facebook message automation tool designed to help marketers optimize Messenger advertising campaigns. This tool allows you to create sophisticated chatbots, segment audiences, and send personalized messages, thereby increasing conversion rates and revenue.

Advantage

Deep integration with Facebook Ads: FetchFunnel connects seamlessly with Facebook Ads, allowing you to create automated Messenger campaigns triggered by your ads. This helps make the most of traffic from ads and convert leads into actual customers.

Visual flow builder: FetchFunnel’s intuitive drag-and-drop interface makes creating chatbots simple, even for those without technical skills. You can easily customize chat flows, add call-to-action buttons, and integrate with other tools.

Advanced audience segmentation: FetchFunnel allows you to segment your audience based on behavior, demographics, and interests, helping to send more personalized and relevant messages, increasing conversion rates.

Detailed reporting and analytics: FetchFunnel provides detailed reporting on Messenger campaign performance, including open rates, click-through rates, and conversion rates, helping you track and optimize your campaigns.

Disavantage

Pricing: FetchFunnel can be quite expensive, especially for small businesses or just starting out. However, if you are looking for a powerful and comprehensive Messenger automation tool, FetchFunnel could be a worthy investment.

Learning curve: Despite its intuitive user interface, FetchFunnel still requires time to get used to and master all the features.

Service prices

FetchFunnel offers different service plans, starting at around $49/month for the basic plan. Prices will increase depending on the number of contacts and features you need.

As a Facebook marketing expert, I have used FetchFunnel in several campaigns and found it to be an extremely effective tool.

Advanced audience segmentation capabilities and an intuitive chatbot builder help me create highly personalized Messenger campaigns and achieve impressive results.

However, price can be a barrier for some businesses, and the initial learning curve can be a bit steep.

Omnichat

Omnichat is a multi-channel marketing automation platform that not only focuses on Facebook Messenger but also integrates with other channels like Instagram, WhatsApp, Line, and even SMS.

This tool provides features such as chatbots, broadcast messages, data analysis, and lead management, helping businesses optimize interactions and increase sales.

Advantage

Omnichannel: Omnichat supports many popular communication channels, helping businesses reach customers in many places they operate.

Intuitive chatbot builder: Easy-to-use drag-and-drop interface helps you create complex chatbots without programming knowledge.

Integration with e-commerce platforms: Omnichat integrates easily with platforms such as Shopify and WooCommerce, helping to automate sales and customer care processes.

Detailed data analysis: Omnichat provides detailed reports on campaign performance and customer behavior, helping you make data-based decisions.

Defect

Pricing: Omnichat can be quite expensive for small businesses, especially when using multiple channels and advanced features.

Too many features: For some users, Omnichat may have too many features, making it difficult to get used to and use effectively.

Service prices

Omnichat offers a variety of service packages, from free packages with basic features to paid packages with many advanced features and in-depth support.

Pricing will depend on the number of messages, number of channels and the features you choose. So if you want to use this tool long term, you need to consider carefully.

As a Facebook marketing expert, I have used Omnichat and appreciate its omnichannel nature and integration with e-commerce platforms. Creating a chatbot is also very easy thanks to the visual builder.

However, I find Omnichat can be a bit complicated for beginners, and price can be a factor to consider.

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Facebook Marketing API Custom Audience is a must-know for any advertiser looking to master remarketing campaigns. But what exactly is it? How do you use it effectively? And what benefits does it bring to your Facebook Ads? Join me as we dive into everything you need to know about Facebook Marketing API Audiences in this comprehensive guide.

What Is Facebook Marketing API Custom Audience?

The Facebook Marketing API Custom Audience feature unlocks a world of possibilities for creating targeted audiences within Meta Ads Manager. It allows you to track potential customers who have interacted with your ads or taken any action on your website, Page, posts, and more.

But the magic doesn’t stop there! The Facebook Marketing API is a powerful code snippet that lets you dive deep into your website visitors’ behavior. You can see exactly what they’re interested in, allowing you to craft laser-focused ad campaigns that truly resonate.

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Are you struggling to reach the right audience with your Facebook ads? Don’t worry, Facebook Ads Keyword Targeting is the perfect solution to supercharge your ad campaigns! With keywords, your ads will appear in front of people who are actively searching for similar products or services, significantly increasing your chances of conversion.

Overview Of Facebook Ads Keyword Targeting

Facebook appeared in an environment of surfing and discovery, it is different from other platforms that have. Therefore, Facebook advertising keywords act as a bridge between your ideal customers and your advertising content, this is one of Facebook Ad Targeting Methods you cannot miss.

Interest Targeting: Facebook Ads keywords target users based on interests, demographics, and behavior on the platform, not just on immediate search queries.

Diverse targeting options: Not just focusing on exact matches like search engines, Facebook Ads keywords have multiple match types (broad, phrase, exact) to reach a wider audience.

Exploit Facebook’s huge data warehouse: Facebook owns a huge amount of user data. Advertising keywords leverage this data source to identify users interested in related topics, even if they haven’t searched directly.

Next, one of the important things that you need to know here. These are the three types of valuable keywords that you must focus on building. It can be just 1 word, or 1 phrase, but is divided into 3 types:

Broad Match: This casts the widest net, reaching users whose searches contain any form of your keyword. It’s a great starting point for initial audience discovery, but be prepared for some irrelevant impressions.

Phrase Match: This is where things get more focused. User searches must contain your exact phrase, but additional words may be present before or after.

Exact Match: This offers the most control. User searches must perfectly match your keyword, resulting in the most targeted reach, but potentially a smaller audience size.

Next, I want you to focus your attention on keywords that convert. Conversion keywords are keywords that have customers’ need to buy products or use services such as ‘Use’, ‘Rent’, ‘Buy’, ‘Get’, ‘Sale’, etc.

It’s best to make a list of those types of keywords and search for information on Facebook. Then you can continue to read carefully the content below to learn how to use those keywords for Facebook Ads.

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If you’re in dire need of a Facebook Ads Interest Targeting Tool, you’ve come to the right place. Not all interest targeting tools work effectively or at a reasonable cost. Ineffective tools will undoubtedly waste your time and money. Don’t worry, read this entire article and we’ll delve into an in-depth analysis of the most effective interest targeting tools recommended by pro advertisers.  

The first part of this article covers all the best Facebook Ads Interest Targeting tools. Pay close attention, as these have been vetted for effectiveness and come highly recommended by advertising professionals.

Expert Picks For Facebook Ads Interest Targeting Tool

Normally, I use Audiencebuilder, it has a user-friendly interface, at least for me. However, the rational choice I would recommend for you is to find tools that fit your specific needs.

If you don’t have a large budget for tools, consider using free ones. However, paid plans can definitely be helpful as they often give you the opportunity to interact with professional advertisers. They can provide valuable insights to help you optimize your target audience.

I’ve had the chance to experience this, and I particularly appreciate the expert team at EngineScout. They are truly professional and have impressed me with their knowledge and expertise.

Combine all above points, the most effective tools for Facebook Ads Interest Targeting in my opinion will be: FirstPage, AudienceBuilder & EngineScout.

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How do you tap into this goldmine using Facebook Ads? I’ll walk you through the steps on how to target Instagram followers with Facebook Ads, unlocking the secrets to higher conversions and a maximized ROI. Get ready to transform your business with this proven strategy.

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If you're looking to unlock the full potential of Facebook Ads, don't overlook the incredible power of your email list. This untapped resource can be a game-changer, propelling your campaigns to new heights of success.

Your A-Z Guide to Facebook Ad Targeting by Email

In this comprehensive guide, we'll walk you through each step, ensuring you have the knowledge and tools to leverage your email list for maximum impact:

Unlocking Meta Ads Manager: Let's start by diving into Meta Ads Manager. We'll show you how to navigate to the 'Audiences' section, the heart of your targeting efforts.

Creating Your Custom Audience: It's time to build a tailored audience based on your valuable email list. We'll guide you through the process, ensuring a seamless setup.

Choosing Your Source and Prepping Your List: Learn how to select the right custom audience source and prepare your customer list for Facebook's processing. We'll break down the various options, ensuring you make the right choices for your campaign.

Two Paths to Add Your List: Whether you have a ready-to-upload file or prefer a simple copy-and-paste approach, we've got you covered. We'll walk you through both methods, making the process effortless.

Checking for a Perfect Match: Double-check that your data is aligned correctly with Facebook's requirements. We'll show you how to make any necessary adjustments.

Handling Unmapped Identifiers: If any email addresses don't match up, don't worry! We'll guide you through the options available.

Uploading and Confirmation: Sit back and relax while Facebook processes your data. We'll let you know what to expect during the upload process.

Taking Action: Once your list is uploaded, the real fun begins. You can create targeted ads, lookalike audiences, or even build another custom audience.

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