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Explore How to Advertise on Facebook and Learn the Hidden-Secrets Of Running Your Successful Facebook Ad Campaign With these 7 Steps...

If you’ve ever dreamed of running “a successful Facebook ad campaign,” now is your chance — as long as you’ve got a good marketing mind.

In this article, you’ll learn 7 secret strategies to increase your sales and profits from Facebook Ad Campaigns

Want to learn how to advertise on Facebook profitably?

If Yes, So Let's dive in right away...

✓ How to create a Facebook business page.

✓ How to Promote your business on Facebook

✓ How to create a Facebook Ad

✓ How much does it cost to advertise on Facebook?

✓ 7 Facebook Ad Strategy Secrets

✓ Conclusion

Facebook advertising is a vital feature that connects you with your audience on the world’s largest social network. It has 2.80 billion monthly active users

If you want to get the top results, it’s vital to learn the basics of Facebook Marketing and its algorithm before you learn the 7 Facebook Ad Strategy Secrets.

How to create a Facebook Business Page

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Your First priority to market your services or products on Facebook, you must have a Facebook page up and running. By doing that, you will become a part of the 2.80 billion monthly active users community from all over the world.

It sounds amazing, I know, but that’s why this step is so important. Crafting a killer page can really make a huge difference in the whole marketing process.

Before you start posting engaging content, you need to have a customized page, first. If you already own a personal account, then you might know how this works.

To connect with people, you’ll need to add them as friends, and follow businesses by liking their fan pages.

Remember: Don’t open a profile for your business instead of a page, Facebook may shut it down permanently since it’s against their rules.

To begin creating a Facebook page, go to https://www.facebook.com/pages/creation/. There, you will find two different categories to choose from:

✓ Business or Brand

✓ Community or Public Figure Assuming you are a business, Hit on ‘Get Started’ under ‘Business or Brand’ to start the process.

Everything starts with your page name; Think about the name carefully as it is the name that your audience will see. There is an option available for you to change the URL.

After you’ve chosen your page name, you should select the category that your business falls under. Include the details such as an address, phone number, etc., and click on ‘Continue’. You will then land on your own fan page.

Vital Features of the Page:

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   Profile Picture:    

The first step you need to take care of is to include a profile picture on your business page. Think of this picture as your business’ identity and make sure it is something that represents your company well, like a well-crafted logo.

Your Facebook Fan Page profile picture should be your number one weapon for your brand marketing, so make sure it is recognizable. You’ll be required to upload a photo with 180 x 180 pixels, but do not panic if you don’t have a square photo. Facebook will give you an option of cropping, but the important thing is that your entire logo (if uploading a logo) fits into the cropped picture.

Cover Photo:

Your cover photo is the widest image on your Facebook business page that is found on the top of your page, in addition to your profile picture, which is what gives personality to your page. You can add this photo to promote special offerings, discounts, etc.

To upload your cover photo just click the ‘Add a cover photo’ button from your Facebook welcome menu. The perfect dimension for cover photos are 851 x 315 pixels,

Description:

You will need a well-crafted and well-written couple of sentences to introduce your brand. You can only use a maximum of 155 characters so choose your words carefully. Keep in mind that this description will help you rank better in the search results so make sure it is creatively descriptive.

Username:  

The username appears in your Facebook URL so help customers find you more easily. Facebook only allows 50 characters for your username; make sure to use them for something unique that is not already being used by other companies.

Setting Up the Roles:    

Now that you have added the page information, it is time to set up the roles. The best part about the Facebook business page is that they are kept completely separate from your personal Facebook account.

That means you can give access to other people from your organization. They can also maintain the page without having to log in through your personal account. Nevertheless, it depends on your role assignment part.

Page Roles:    

The admin of the page manages everything From sending messages, responding to comments, publishing and deleting posts, to advertising and even assigning the roles. You should select the person carefully as it’ll receive an authority to manage your page

There are also other Page Members options such as Editor, Moderator, and Advertiser. Analyst, and Live Contributor.

Call-to-Action:

Call-to-action is a very convenient way for customers to take action with your business. You can set it up on Click on ‘Add a Button’ found above your cover and choose what the button should allow customers to do: get in touch, download, purchase a product, donate, book your services, etc. then include a link that sends them to your website, or another landing page.

Page Tabs:

To organize the content that customers will find on your Page, it is required that you add custom tabs. It’ll help your audience to see your photos, look for open jobs, go to your website, visit your other social media accounts, etc.

In your Page left navigation, there is a ‘Manage Tabs’ button. Hit on it to change your tabs.

Audience Trust those pages that have verified batch, it’s as simple as that.

It is not required, but if you want to add more value to your page and include a degree of authority, it is recommended.

You’ll need to head to ‘Settings’ ‘General’ ‘Page Verification’ to enter your phone number, country, etc. You will receive a Facebook verification code.

How to Promote your business on Facebook:

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You’ll need to head to ‘Settings’ ‘General’ ‘Page Verification’ to enter your phone number, country, etc. You will receive a Facebook verification code. Facebook is one of my best social platforms to produce targeted traffic to the squeeze pages, Lead Page, and website. Facebook is a goldmine if you follow the strategies I’m about to share.

Algorithm Slap:

Did you know only 7% to 10% of your fans can see your post in their timelines? To Become Prominent on Facebook, You’ll need to beat the Algorithm in their own game..

All of those fans who like or follow you want to see your content regularly, but people barely see your content due to algorithm changes.

Action:

To increase the reach of your content, you’ll need first to identify the right audience and their pain points, needs, and wants. You can view your Facebook page analytics to find the right audience, demographics, interests, and age.

How to Create A Facebook Ad:

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First, you’ve to choose the marketing goal that’s right for your business. Then, craft your first ad with the following options below.

Select Your Audience:

With this option, you can reach your ideal audiences, such as age and location. Select the Demographics, interests, and behaviors that perfectly match your audience

Placement:

You can place your ad on Facebook, Instagram, Messenger, and Audience Network or across them all. you can also choose the placement manually.

Define Your budget:    

You can add your budget on campaign-level, ad set-level, or lifetime budget. You can use all of these budget strategies that perform well, and you’re comfortable with.

Choose Ad Creative:    

You can choose a single image, video, or multi-image format.

Submit:

Once you submit your ad, It’ll go for the review process and start working once it gets approval.

Measure & Optimize Your Ads:

You can track the performance of your ad through the Ad manager. And Measure your No#1 metric that generates ROAS.

How much does it cost to advertise on Facebook?

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There are many types of bidding models in Facebook, like Cost-per-click (CPC), cost-thousand-thousand-impressions (CPM), etc.

The CPC bidding model usually costs around $0.97 per click, while the CPM advertising cost is about $7.19 per 1000 impressions.    

AVERAGE FACEBOOK ADVERTISING COST

BIDDING MODEL

$0.97 Cost-per-click (CPC)

$7.19 Cost-per-thousand-impressions (CPM)

$1.07 Cost-per-like (CPL)

$5.47 Cost-per-download (CPA)

But these bidding models advertising cost isn’t 100% accurate. Its large depends on ad copy, landing page, target audience, and creative ad strategies.    

7 Facebook Ad Strategy Secrets

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#1 - Use the Facebook Pixel To Create a Custom & Look-Alike Audience!    

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One of the most common problems businesses face is they don’t have their audience data and don’t know which funnel step is converting most… This problem could cause severe head-ache to the owners, and frequent money loss makes the business wheel crash.

One of the most common problems businesses face is they don’t have their audience data and don’t know which funnel step is converting most… This problem could cause severe head-ache to the owners, and frequent money loss makes the business wheel crash.

Want to Explore the Secrets How to Store your audience Data & Retarget them continuously so they can buy from you.

Here are steps you can follow to integrate your Facebook pixel on your website.

✓ Create a Facebook Pixel(Connect to Data Sources & Select Web)

✓ Select a Connection Method(Choose Facebook Pixel)

✓ Name the Pixel and Enter Your Website

✓ Integrate a Facebook Pixel Code to your website (You can either manually add pixel code to the website or Add through Partner Integration.

✓ Set up Pixel Event(Open Event Setup Tool & Enter Your Website)

✓ Make Sure Your Pixel is integrated successfully through Facebook Pixel Helper

#2 – Map Out Your Customer Journeys    

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Customer Journey is the process in which customers go through from the informational phase to a raving-fan stage.

Whether you are running an e-commerce store or a Services-based Business, ideally, your customer journey starts from informational searches, comparison-based searches to purchasing a product or service.

You’ll need to map this journey and target each step of the journey with offers, discounts, contests, free-trial, lead magnets, and referrals.

#3 – Funnel Creation    

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Now, as you map out your customer journey, you’ll find the steps customers use to grab your product or service.

So You can divide those steps into a 3-Step funnel Which is TOFU, MOFU, and BOFU.

You’ll need to map this journey and target each step of the journey with offers, discounts, contests, free-trial, lead magnets, and referrals.

✓ Awareness (top-of-funnel or ToFu)

✓ Engagement (middle-of-funnel or MoFu)

✓Conversion (bottom-of-funnel or BoFu)

#4 - Influencer-generated-content  

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You can start working on an influencer marketing & outreach program as soon as you have found out your ideal audience.

You can leverage the power of the influencers in your industry just by persuading them to present our offers, services, and product in front of their audience.

#5 - THE ILLUSION OF SCARCITY & Urgency

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We, humans, find something far more attractive and desirable if it’s only available in limited quantities and for a limited time. Ever wondered why e-commerce sites often put time-sensitive calls-to-action on their website, such as “Only 2 left in stock. Buy now to avoid missing out”?

People know that it is quite frustrating to miss an opportunity that is offering in discounted rates.

#6 – Research Your Competitors Ads

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Before you begin crafting ads for your business, you’ll need to dive into the ocean of your competitor’s ad strategies. .

You may judge your competitors based on their ad copy, ad creative, and their call-to-actions.

Here you’ll find all the competitor’s ads.

Ads Library

#7 – Three Types of Campaign    

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You can leverage the power of Three types of Ad Campaigns: Creative Sandbox Campaign, Initial Data Collection Campaign, & Finally Data-Driven Campaign. In the Creative Sandbox Campaign, You’ll have to craft 3 Ads with only one unique variable in each Ad. In this way, you’ll find the best creative you can launch in the Initial Data Collection Campaign.

You’ll begin launching Initial Data Collection Campaign, Once you found out the best ad creative in the Creative sandbox Campaign. To establish an Initial Data Collection, You’ll need a custom and lookalike audience.

Once you find the Data >500 Pixel Events, You should launch a Data-Driven Campaign with warm audiences.

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Facebook Advertising can make or break how much traffic & Conversions you get. An excellent Facebook Ad Strategy will allow your business to grow leaps and bound.

If you want to reach your ideal audience, be sure to experiment with different ad creative, ad copies, and targeting strategies to see what gets your business the most results!