Windfalls and how we spend them
Whether it’s a large inheritance from a distant relative or even just finding a fiver on the street, windfalls are a nice and welcome surprise. How we spend these fortunes, large or small, may also be surprising.
In a recent article for ING bank’s eZonomics, why a small windfall can feel like a million dollars, I review some of the research behind windfall spending, and how it differs from standard economic theory, such as the lifecycle hypothesis. And in one of their recent polls, the eZonomics team found that roughly 40% of people would spend a €100 windfall on a treat for themselves. See the other poll results in their write-up If you were given 100 Euro, what would you do with it?
And in case you ever wondered about the etymology of the word windfall, a trip to the Minute Man National Park near Boston can help you out. According to one of the volunteers there, in colonial times the use of big trees (for nice wide timber) was reserved for ship building. But, regardless of its size, if the tree was knocked over, for example by wind, then you were allowed to gather it for your own personal use – and hence the term windfall came to mean an unexpected gain. Â