#eye-chart

This piece was originally part joke, part clever concept (but not in equal portion and which holds more water depends on who you ask, yours truly or The Backpack Baller's Editor, Brian Duff)... anyway, once Durant signed with RocNation Sports -- almost indirectly sidelining the Book's chances of reaching market for good... until it was decided that people power and KickStarter was a viable alternative -- it became a running joke to use anything Jay Z related, in this instance his own blog title "Life + Times", as a way to deliver the key Durant message.

Electing to go with Shawn Carter's blog name in conjunction with a clinical and common eye-chart (to help summarize Durant's basketball voyage) was, for the most part, a comical and calculated way of linking Durant with his new agent (where Kevin's fans are patients and Jay Z is their new doctor)... Maybe you just had to be there to get the joke.

Either way, from a design standpoint, the image above was fairly easy to construct -- it is, after all, just a typographic treatment -- and anyone who has ever had their eyes tested knows this chart almost by heart, so drawing reference to it wasn't going to be a problem for people to understand. What did take longer than anticipated was deciding which of K.D's many milestones and accomplishments should appear (in finer font) down the left side. We believe we've gotten it right... after two years of working on this project, one would like to assume so.