Jenkins Principles of Transmedia: Extractability
Provides something for that fan to then take aspects of that story with them into the spaces of everyday life.
EXTRACTABILITY EXAMPLE: POKEMON
Media franchise owned by Nintendo & created by Satoshi Tajiri in 1996.
2 role-playing interlinkable video games were released for Game Boy (console) originally as the start to the franchise.
Has since expanded its merchandise range to anime, manga, trading cards, toys, films, board games, books, more videogames & other media.
Second most successful & lucrative video game-based media franchise in the world.
The concept of the Pokemon universe stems from the hobby of insect collecting. Players are designated as Pokemon Trainers with 2 main goals: to complete the Pokedex (index of all types of Pokemon) by collecting all of the Pokemon species & to train a team of powerful Pokemon to compete against others, becoming the strongest Trainer & thus becoming the Pokemon Master.
http://en.wikipedia.org/wiki/Pok%C3%A9mon_universe
http://en.wikipedia.org/wiki/Pok%C3%A9mon