#experiencebrands

When it comes to the front page of the paper, the Editor calls the shots. But are they striking the right balance between 'important' vs 'popular' vs 'interesting'? Do they even know what their readers want? What would happen if they chose the front page stories?

Well, news-sharing site Newswhip have put this to the test, creating People Powered front pages of major news titles, based on (you guessed it) the most shared stories at each paper. And the results are pretty interesting:

Forrester Research's 2014 customer experience study is in its third year of tracking 17 major consumer electronics firms operating in North America. For the first time, 7,500 respondents - asked to rate brands on how easy, enjoyable and effective their brand experience was - put Samsung, Sony and Microsoft higher than Apple.

They’ve all still got a way to go before they reach Amazon’s staggering 91/100 rating…but it’s a sign that the Brand Experience wars are hotting up, as companies realise the importance (and competitive advantage) in taking control of their experience touchpoints.

Touch has a memory, said Keats. Well now it almost has a 'Save as…' option, thanks to Tactilu, a prototype device from Poland's panGenerator.

Witnessed by few, experienced by many...again.

You know you’re part of a truly mass event when people don’t even need to hashtag it. When Felix Baumgartner stepped out of his pod, I saw a message on my Twitter timeline: “He’s actually doing it!” No explanation needed, because we were all in the moment.

Red Bull are fantastic at Culture Marketing. They create brand experiences with properties, events and content that draw people towards them – a brilliant example of ‘pull not push’. These experiences run the gamut of active vs passive participation, always using the live experience as a content engine: from festival activations and extreme sports events to niche participation (e.g. Red Bull Music Academy). And nothing is more niche than the eyes of the world on one man…who’s wearing a Red Bull flight suit.

The excitement of the Stratos jump has died down. So in a clever bit of content strategy, Red Bull have released the uncut POV footage of the 24 mile jump, nicely packaged with relevant data (altitude, G-force, heartrate).