#exercise11

The film,”Why Man Create” is showing the design process. From the problem to the result. The film breaks down the design process into 8 sections. The film doesn’t just state the steps it helps viewers by showing how it might go. For example, the second step was “Fooling Around”, they showed how someone broke an egg. Afterwards, they switched the inside of a regular egg to some black liquid. Then, they made a butterfly come out the eggshell instead of a regular egg. The step is called “Fooling Around” because it is just trying different things like the inside of an egg. Breaking a regular is boring but then changing what comes out could be exciting. In the film, it failed because the black background matched the liquid and didn’t add anything to the picture. However, making a butterfly come out is more interesting because it isn’t what is expected. They show how changing small details could lead to an idea. They are saying there is a specific thing you have to do to get inspiration, they present the viewer with the idea that anything you do can lead to an idea. The film itself plays with different ideas to get the viewers to understand. They use lighting to show how it could help the creative process. They start with a dark background and swith it to a transparent image layered on top of another. Through lighting they show how objects can become something else. As stated before, they aren’t saying what to do they are showing the viewer. While it is helpful to see how things are done rather then being told, the weird explanations distract from the steps of the process. The film gets too experimental with their imagery.

Why does man create? At the beginning of time when man had nothing, man created to survive. For example, at the beginning of the short film “Why Man Creates” in the very first step of the design process (the edifice), we see caveman fail to try to kill a bull with rocks but then get smarter and CREATE an arrow. This image is then captured on wall art so that this invention could be passed down onto the next generation. The purpose of this scene is to show us, the viewers, that inventions are passed down from generation to generation so that man does not have to start from square one every time, but instead build upon, and perfect inventions that we’ve been given by our ancestors. This film “Why Man Creates”, shows us a series of explorations, episodes, and comments on creativity. The creative process is broken down into 8 sections to show us that designing is a long process and is not obtained over night. The film does a great job showing the viewers this in each step and breaking down what happens in each step. For example, they show us that ideas come from “fooling around”, and thinking out loud, and only then we get some great ideas and thats when the “fooling around” stops, and the real work begins. In addition, they also show that “The Process” is long and we cannot give up when we fail, but must keep persevering towards our goals and ideas. In “The Process” section we see a man failing time and time again in his design, then the film does a great job by including Thomas A Edison, and they quote his “process” and he states how he wanted to quit, but he kept going! The man in the film then finds success in his design. The lesson here is to keep your Faith and Trust The Process. I enjoyed this film. 

In ”Why man creates By Saul Bass” is about the creative process and the different approaches that take to a process. Even though it was one of the creepiest films I have watched it was interesting. How on every eight sections has a power of creativity The edifice, fooling around, the process, judgment, a parable, digression, the search, and the mark. In every section, by the start and end, it had a different color like for example in The edifice it begins with the early humans hunting. Wall art uses creativity to craft things throughout the timeline of humanity they are talking about the view and how it evolves. And throughout the eight sections, it has a 60’s vibes and it has a detail of the design. I find it really interesting in the process of how he designed a man being a failure but at the end finding success. Opening the top of the head and picking up what they had in mind was really an eye-opener because that's an example of how it would look like if we could possibly open our heads. Also, he made his creativity of design into the topic nature of creativity. It was really obvious how it all connected. He also tried in this film to address creativity in a way I’ve never seen by people or myself asking questions like where creativity comes from? Why does it exist? And how humans can have so much power by creating a process of design.