#eventlife

It’s 🎭 World Play Day 🎉 And yes, adults need to play too.

That’s why at IMPRESS we craft interactive, cultural, and just plain awesome group experiences: 🧩 Castle escape games 👟 Urban quests 🍽️ Cooking battles 🎨 Art-in-the-park challenges

By Ashley Sias

I have been planning events since the age of 13. My mother owned a business for children's birthday parties and my sisters, and I helped her every weekend. I learned a lot in those years. There is no such thing as part time or "time off" when it comes to events. Being in event management, your work is earned with blood, sweat and tears.

After college, I worked with Kelly Murphy for Events on the Loose and The South Beach Wine and Food Festival as culinary support. My role over the years grew into sponsor installs, design, and chef equipment preparation not only for this festival but many others around South Florida.

Let's face it, event rental production and event management is not all sunshine and rainbows! More often than not, you find herself in a do-or-die (if you will), make-it-work situation. And the people who make it, find a way to roll with the punches with a smile on their face. It seems inevitable that something will happen where you must think on your feet. Whether it be something that broke in transit or a change in plans for activation installs.

Making it work, and striving for excellence is a huge part of Events on The Loose's mission. There are a lot of misconceptions about the events industry in general. Most people think items just show up and BAM you have a beautiful event. It takes hard work, precision, drive, and confidence to pull it all together. As they say, "The Devil in the Details"!

Photography is an essential element of event management, capturing the essence and excitement of a momentous occasion. Whether it’s a wedding, corporate event, or concert, event photographers are responsible for documenting and immortalizing memories that will be cherished for a lifetime. If you are passionate about photography and have an interest in event management, then a career as an event photographer might be the right fit for you.

In this blog, we’ll explore the role of event photographers in event management, the skills required to succeed in this career, and the job outlook and earning potential for event photographers.

The Role of Event Photographers in Event Management

Event photographers are responsible for capturing the most important moments of an event, creating a visual record of the day that can be shared with the event organizers, attendees, and participants. Photographers are tasked with documenting the details of the event, including the venue, decor, and guest speakers, as well as capturing candid moments, speeches, and performances.

Event photographers work closely with event planners, coordinators, and clients to understand the goals and objectives of the event and tailor their photography to meet those expectations. They also work closely with the videographer and other members of the production team to ensure that the visual documentation of the event is cohesive and tells a complete story.

Skills Required for Event Photography

Event photography is a highly competitive field that requires a combination of technical and creative skills. Here are some of the key skills required to succeed as an event photographer:

Technical Skills: Event photographers must have a deep understanding of photography equipment, including cameras, lenses, lighting, and accessories. They must be able to adjust settings on the fly to capture the perfect shot and be comfortable working in a variety of lighting conditions, including low light and harsh sunlight.

Creativity: Event photographers must have a creative eye for detail and composition, capturing the beauty and essence of an event in their photographs. They must be able to identify unique angles and perspectives to capture the essence of the event and produce stunning photographs that tell a story.

Communication Skills: Event photographers must be able to communicate effectively with clients and event organizers to understand their vision and tailor their photography to meet those expectations. They must also be able to communicate with guests and participants to make them feel comfortable and relaxed in front of the camera.

Time Management Skills: Event photographers must be able to manage their time effectively and work efficiently to capture all the important moments of the event. They must also be able to work under pressure to deliver high-quality photographs on time.

Post-Production Skills: Event photographers must have a strong understanding of photo editing software and be able to edit their photographs to perfection. They must be able to adjust lighting, color, and contrast to enhance the photographs and make them look their best.

Job Outlook and Earning Potential for Event Photographers

The job outlook for event photographers is positive, with the industry expected to grow at a rate of 4% from 2019 to 2029, which is on par with the average for all occupations. The growth is attributed to the increasing demand for visual content, including photographs, videos, and social media posts, as well as the growth of the event management industry.

The earning potential for event photographers varies depending on several factors, including the type of event, location, experience, and reputation. According to the Bureau of Labor Statistics, the median annual wage for photographers was $36,280 as of May 2020. However, experienced event photographers with a strong portfolio and high-end clients can earn upwards of six figures.

How to Build a Career in Event Photography

If you are interested in pursuing a career in event photography, here are some steps you can take to get started:

Build Your Portfolio: Start by building a portfolio of your best work.

Learn the Technical Skills: Take photography classes, workshops, or online courses to learn the technical skills needed for event photography. Understand the different camera settings, lighting techniques, and post-production skills.

Invest in Quality Equipment: Invest in quality equipment, including a camera, lenses, lighting, and accessories. As you grow in your career, you can expand your equipment to include more specialized gear.

Network with Event Planners and Coordinators: Attend networking events and reach out to event planners and coordinators in your area to build relationships and get referrals.

Assist Experienced Event Photographers: Assist experienced event photographers on shoots to learn from them and gain valuable experience. This can also help you build your portfolio and get your foot in the door in the industry.

Create a Website and Social Media Presence: Create a website and social media presence to showcase your work and make it easy for potential clients to find you. Use your online presence to build your brand and showcase your unique style.

Be Professional and Reliable: Treat every event as a professional opportunity and be reliable and punctual. Build a reputation for delivering high-quality work and excellent customer service.

Event photography is a rewarding career that combines creativity and technical skill with the excitement and energy of event management. As an event photographer, you have the opportunity to capture and immortalize important moments and memories for your clients and their guests.

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