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Although virtual events have seen a surge in popularity in recent months, it is difficult to see why hybrid or virtual events are still worth the effort. Statista’s 2021 survey found that 40% of marketers globally predicted that their events would be virtual by 2022. 35% predicted hybrid.

There are upcoming trends in hybrid events and they can be a huge asset to your company. Hybrid events not only allow for flexibility in planning and scalability but can also increase the value of your organization. Let’s look at how hybrid events can increase their value for an even better ROI and memorable attendees experience.

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You’re excited. You have organized a once in a lifetime event. It’s going be amazing!

Now is the time to share it with the world. Your budget is limited (read: nonexistent), and you don’t know where to start. How can you advertise your event?

We’re here to assist you. It doesn’t need to be difficult or expensive to promote your event. You can actually make a lot of money without spending anything. You heard it right. Your event can be promoted for free.

These are great ways to promote your event online, whether you are a social media expert, an email marketer, or just need a place to sell tickets. This guide can be used as a step by step guide for promoting your event or as a reference whenever you need it.

Let’s go…

1. Get organized

You’ve probably had a lightbulb moment if part of your event marketing strategy involves growing on Instagram. Instagram is a powerful tool for event marketers, especially for those who are skilled in its use. It has more than 1,000,000 active users and spends an average 53 minutes per day there.

Stories are the key to unlocking the secrets of Instagram Stories. Instagram Stories allows you to share photos and videos with a short shelf-life. Your Stories content is deleted after twenty-four hours. This gives your followers incentive to see and engage with your brand right now.

Instagram Strategy to promote your business

Since their inception in 2016, Instagram Stories Ads has been helping businesses grow. Stories have seen an increase in Instagram users spending time on the site. This means more engagement. Oberlo reports that 1/3 of Instagram Stories viewed are from businesses and that 80% of businesses consider Instagram engagement to be their most important metric.

Eventalways Instagram allows you to unlock the social media potential of Instagram, even if you aren’t marketing an event. You can create stunning Instagram Stories Ads that showcase your brand’s unique and amazing personality. All the while planning your next event, such as a drag show, yoga class, or cake decorating workshop. Eventalways Boost makes it easy to grow your Instagram following. Think of it as brushing your teeth.

Which creative is the best for Instagram Stories Ads

Instagram Stories can be either video or still images. Instagram Stories can be either still images or video.

Event organizers need to increase awareness and interest in their events. This will help you boost your attendance and revenue. It can be difficult to know how to promote your event or find websites that will promote it. Although the internet may theoretically make everyone around the globe reachable, you will need an event listing sites to connect you with your audience.

Eventalways makes it easy to integrate your event with top event listing sites, making it easier to reach new audiences quickly and seamlessly. These platforms can be targeted at people in your network or those looking for information about events. This allows you to target precisely who you want. Eventalways allows you to promote your events across multiple platforms so that you can reach more people.

Let’s find out what these platforms do and how we can promote our events online.

Facebook Events is the #1 event listing site

Facebook is where people can find out about their friends’ lives and what’s happening locally. If you are looking for maximum impact, Facebook Events should be at the top your list of event promotion sites.

The social platform’s powerful targeting capabilities make Facebook Events even more powerful. Facebook algorithms put your events in front the right audience based on things such as geolocation, demographics and interests. Once a user shows interest in your event they will share it with their friends through their Facebook feeds. Your reach will increase exponentially.