#eventactivation

INK Vancouver — Rethinking Event Pricing: From Hourly Services to Activation-Based Experiences

As experiential events continue to evolve, so does the way services are structured and priced.

At INK Vancouver, this has led to a clear distinction between hourly services and full activation experiences.

For community events, school activities, and smaller gatherings, hourly pricing remains the most practical approach. It allows flexibility and keeps activities accessible, making it easier to bring value to local initiatives.

Larger events operate differently.

Corporate activations, festivals, and high-traffic gatherings require more than just a service. They require coordination, capacity, and consistency throughout the event. With multiple stations and continuous flow, the objective is to deliver a smooth experience without bottlenecks.

In this context, hourly pricing becomes less relevant.

Instead, the focus shifts to activation-based pricing. This approach considers the full scope of the setup: number of stations, expected volume, setup and teardown, and overall event flow. The goal is not to measure time, but to ensure the experience runs properly from start to finish.

This distinction results in a structured approach:

• Community and school events are typically supported through hourly pricing

• Mid-scale events may combine hourly and structured approaches

• Large-scale activations are designed as complete experiences, where pricing reflects the full setup rather than time alone

As events become more experience-driven, this shift reflects a broader evolution in how services are delivered and valued.

A canopy is not the only way to activate your brand.

Well, that might seem like a very strong statement to make, as most people have this perception that brand activation = canopies.

To support our initial statement, we have come up with a video that showcases unique activation ideas and activities that help you stand out and engage your audience in meaningful ways.

If you also have your mind changed and are ready to rethink your brand activations, click the link below and connect with D’Art now to explore completely new possibilities.

The main goal of brand activation is to convert awareness into action. It's the process by which brands transform from being merely seen to being experienced - producing memorable moments. When done correctly, it motivates customers to engage, connect, and remember, in addition to paying attention.