#etouches

ShowGizmo - a global leader in event app technology is continuing to expand their international team and attract major talent.  Current President of Event Booking, and previous Global VP at etouches, Steve Mackenzie was appointed to the ShowGizmo board this week, bringing his global experience to

http://event-profs.com/tech-acquisition-zentila-bought-etouches/

Tech Acquisition Zentila Bought by etouches

Tech Acquisition Zentila Bought by etouches. Event management platform etouches have taken on venue booking and sourcing company Zentila in a recent acquisition.

CTO of etouches Shane Edmonds said, “Following etouches acquisition of hotel and venue sourcing engine INEVENTION in mid-2015, Zentila represents a perfect complement to our industry-leading platform. Zentila’s product, technology, and staff will bolster etouches venue sourcing and allow us to offer a fully integrated solution as part of the entire event management software process.”

The meeting and event booking software Zentila was only recently founded, back in 2011. The CEO, Mike Mason discussed the acquisition and stated that, “At a time when market dynamics are rapidly changing, the industry will benefit greatly from our new, comprehensive integrated product offerings. Planners need choices, and combining the market-leading etouches event management technology with our strategic sourcing and booking solutions will provide the powerful new option to the marketplace, improve innovation and further serve the needs of our mutual customers.”

  About Zentila:

Let’s face it, sourcing technology hasn’t lived up to the hype and expectations laid out by the sales people selling them. So we set out to redefine the sourcing process and enhance relationships.

The result? Zentila. An intuitive sourcing solution that helps both planners and suppliers do business more efficiently.

Read More: https://www.zentila.com/

  About etouches:

etouches is a cloud-based event management software company based in Norwalk, Connecticut best known for its integrated events management SaaS solutions. The company has 9,000 users spanning across 35 different countries.

Read More: https://www.etouches.com

etouches, a top global provider of cloud event management software, today announces it has acquired INEVENTION, an enterprise SaaS company that provides smarter hotel and venue sourcing for event planners with a primary focus on user experience and Return on Investment (ROI). This acquisition is

etouches, a top provider of cloud event management software solutions, today announced the acquisition of TapCrowd, a  leader in creating event mobile applications and marketing data for businesses and associations globally. The purchase of TapCrowd will boost etouches ability to offer its

Do you know what you are doing wrong with your website?

By etouches – Nicola Rossetti, VP of Global Marketing

The event website is more important than ever in this digital age. But the context has changed, both in terms of technology and communication. If you are not concerned with marketing efficiency, no-shows at events or getting more business you can skip this post.

#1: Your website is surrounded

Nowadays, your website is just a piece of the…

Have you visited the @etouches blog this year? If not, it's a must you get yourself over there! They rounded up their top ten most LOVED event content blogs on their site and you'll never guess which blogs of ours made the top ten list! Super excited and honored to have our posts hit in their top ten ranking. #3 is one of my all time favorite blogs! Funny story behind that post, the original title of that blog was supposed to be:

"A Little Foreplay before we consummate this relationship"

A little too risque for corporate blogging purposes! Let me know which title you like better!  

With Engage With Me, Before Selling Me ranking at #3:

Before you try to sell me, show me that you are 

interested in me. Learn how to build relationships

with your clients before you start selling. Read It

And.... rounded off at #10 - 

Are You the Next Speaker?

Find out if you were born to speak at events. We give

you expert tips to help you get up on that stage!

Read it

By Colleen Donnelly, etouches Social Media Community Manager

Event marketers love data. Analytics provide insight into customer behavior which ultimately improves business strategies. According to a recent report by the Exhibit and Event Marketers Association (E2MA) and the Chief Marketing Officer (CMO) Council, most respondents to a recent survey of tradeshow exhibitors reveal that shows are important to their businesses. Some recognize the need for better measurement of event ROI. Additional tools are needed to fully maximize the value of events and integrate them into the overall marketing strategy.

According to the survey, 89% of respondents find business value in tradeshows and an additional 31% recognize tradeshows as essential to their overall business objectives. The issue is trade shows and events remain disconnected from overall business strategy. 45% of respondents find it difficult to explain and justify the business benefits of tradeshows and 19% were unsure how to handle and act on leads.

Additionally the report suggests events are perceived primarily as revenue-driving opportunities. 64% of respondents use them to source new prospects, 62% hope to gather and cultivate leads, and 61% seek face-to-face meetings with clients and potential customers. 

How can event marketers improve event measurement? Developing standards for measuring ROI from face-to-face meetings and events can bridge the gap between underutilized data and business objectives. “The exhibit and event marketing medium needs to develop generally accepted practices for measuring outcomes from face-to-face marketing efforts,” said the E2MA Executive Director Jim Wurm in a statement. “It is imperative for marketers to obtain and employ exhibit and event marketing analytics to inform the value of their spend and guide them on their future investments.”

The CMO Council reports new technologies, however, are changing the game and adding to the face-to-face engagement experience at events. Personal technologies and mobile, both high on the list, were once feared to rob live events of some value.

Now is the time to begin developing better tools to better measure and track the value of events and experiential marketing.

Tell us your thoughts on this report by engaging with us on Twitter!

By Lauren DuBois, etouches Event Marketing Associate

Experience is everything. Here at etouches, we put high priority on improving the customer experience by enhancing our platform’s user interface and adding key features based on customer feedback.

Next up, following the updated eMobile UI, comes eSelect: Version 2 with a whole new look and feel!

So what is eSelect? eSelect is one of the 15 event modules in the etouches lifecycle. It features its own submission capture and review system to allow external reviewers and comities to easily evaluate submissions. Administrators can then convert chosen submissions into sessions and submitters into speakers. This is a great tool to have for your event portfolio! eSelect is part of the etouches Plus Program and can be added individually to any Quad or Pro package.

One new feature offered in version 2 is the option to have more than one round of submission and review within the stages section. Currently, eSelect is distributed to the public as version 1 with a few individual customers testing the alpha program. The beta program is projected to begin around the end of April to early may. The full release is scheduled for the end of May to early June, after taking in feedback from the alpha and beta programs.