#etailier

One of the biggest hurdles independent businesses have is finding a way to get their foot in the door with retail outlets. Trade shows have traditionally been a good option, but they’re expensive and have increasingly become less of a feasible option for new businesses. But with this new program, sellers have the option to work with Etsy to connect them with larger national brands, like West Elm to not only place orders on a bigger scale and to a larger audience, but to learn more about how to improve their pricing structures, take better product photography and work with brands to develop lines that are more retail-friendly.