FMCG, acronym for Fast Moving Consumer Goods are the goods which are sold for rapid consumption. FMCG’s are non-durable goods, which means it has to be consumed with short span of time. These products include skincare products, packed food, dry goods, beverages, cosmetics, chocolates, frozen goods, and over-the-counter medication. The expiration period for these goods is short, thus has to be sold and consumed as early as possible, hence named as Fast Moving Consumer goods. These products are used on everyday basis, hence the consumption rate of the FMCG products is considerably high than other durable products.