#epsocial

As well as the pop-up stores to sell garments norf. also operates a website that stocks 100 of each piece to buy after all of the event pop-ups finish. If anyone missed a chance to get a limited norf. garment from the pop up, they will have the opportunity to get a piece online. Online shopping is available to purchase across the world which means the last 100 pieces will be highly desirable and hard to get hold of. The website not only sells garments but also has information about the brand, it’s story and images from latest campaigns and collections. The website content is minimal to allow focus on content, with links to instagram page and the brand ‘about’ page.

Social media is a key platform for norf. to connect with its target audience and promote up and coming collections, events and when each release will be available to buy online. norf.’s instagram page is home to a lot of different content about the brand from campaign images, behind the scene shots, and much more. The variety of content engages a following that wants to keep up to date with what norf. will post next and follow the journey of the brand. norf.’s logo is bold and clear as the instagram display picture making the name stand out as well as keeping cohesion for future content. The Instagram biography summarises the brand philosophy and is memorable enticing a browsing audience to stay on the page and to follow. The Instagram also has a direct link to the website making it easy for customers to buy directly if a collection sale becomes available.

Editing photos for social media using Lightroom

Extra random shoots (think vetements variety)

For my brand I will do something similar which will entice and keep an active following  

Instagram page for the brand, using the logo as display picture and a bio corresponding with clothing labels and brand ethos.