#entity search

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As mentioned in my column on string entity optimization, the use of structured data allows search engines like Google to understand your page content so it can display better search results, or answers, to user queries. This month, I’ll focus on Linked Open Data (LOD), which will allow you to... Please visit Search Engine Land for the full article. http://dlvr.it/4JH9c6 www.regulardomainname.com

It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the fallout and see what’s changed in the world of search marketing. Surprisingly, not much. Keywords were beacons of insight – fantastic beacons – but keywords were a... Please visit Search Engine Land for the full article. http://dlvr.it/4C7D7Z www.regulardomainname.com

"So what does all this mean for marketing? In my opinion, it means that SEO isn’t dead but it’s starting to look more like traditional marketing where having a fuller picture of searcher personae is key. There’s also a need for greater focus on the technologist side of things with semantic markup becoming so important in SEO. I predict that you’ll see many SEO departments integrating with social teams and more SEOs being pulled from the content, social media and development worlds for their capabilities in those respective spaces. It’s clear to me that the future of SEO and social are intertwined, and leveraging best practices from both disciplines is the way to success."

Yesterday, at Google’s 15th birthday celebration Google revealed its new “Hummingbird” search algorithm. Many observers believe that this may be the most significant change that Google has made in years—and it’s a change no serious search marketer can afford to ignore or overlook.... Please visit Search Engine Land for the full article. http://dlvr.it/42mzCP www.regulardomainname.com

Imagine the future of SEO — a future in which you forget about using keywords or their synonyms multiple times on a page. In the future, this will be obsolete. Search engines of the future will provide users with answers to their queries by internally verifying validated data that link to... Please visit Search Engine Land for the full article. http://dlvr.it/3xBSps www.regulardomainname.com