Expected Clickthrough Rate and Entity Salience
You’ve done everything right. Your keyword research is airtight. Your meta descriptions are persuasive. Your content is longer and more detailed than your competitors’. Yet, your click-through rate (CTR) from Google Search is… underwhelming. Sound familiar? You’re not alone. For years, SEOs focused on the holy trinity of ranking factors: keywords, backlinks, and technical SEO. But the game has…









