#entity home

How It Works

Pick one URL on your site as the source of truth. On that page, list your name, a short description, address or service area, contact info, and links to your main profiles. Link to your key pages like About, Services, and Contact. Keep the layout clean and easy to scan.

Add a small block of Organization and Person structured data so software reads the same facts people see. Use the same wording across your site and profiles to reduce noise. The article explains each part in plain language with examples. Read the full guide here: Entity Home Blueprint.

The Benefits

Fewer mixed signals across Google, Maps, and social profiles.

Faster updates. Change one page, then sync the rest.

Clearer brand identity for people and search.

A stronger base for all future content and SEO work.

Better support for knowledge panels and branded queries.

Want to see where this fits in the bigger picture? The Artmedia Blueprint hub shows how hubs and pillars work together. For background on people, brands, and profiles, explore the Entities pillar.

Where to Start

Start small. Choose your page. Write a short intro with who you are, who you serve, and where. Add contact info and links to your main profiles. Link back to your key site pages. Then add the Organization and, if needed, Person structured data. Keep it simple. Keep it accurate. Update this page first when anything changes.

Read the complete article for examples and a short checklist: Entity Home Blueprint – Establish Your Brand as the Source.

Need Support?

At Artmedia Digital, we design Blueprints to make complex SEO choices simple. One of our earliest and most important frameworks is the Minimum Viable Graph.

What is a Minimum Viable Graph?

Think of it as the starter kit for your site’s structured data. Instead of waiting until you’ve mapped every detail, you begin with a lean, consistent set of schema:

Organization – your business identity, logo, and social profiles

Website – your domain as a whole

Entity Home – the single page that acts as the source of truth for your brand

That’s enough to anchor your site in the knowledge graph, and you can expand from there.

Why it matters

Without structured data, search engines make guesses about your brand. With even a small, well-formed graph in place, you remove ambiguity:

Your name, logo, and web address stay consistent.

Google knows where to look for the "official" brand page.

Your content connects back to a stable identity.

For businesses building long-term visibility, this is foundational.

Where this fits in the Blueprint

The Minimum Viable Graph is part of our Entities pillar inside the SEO Blueprint. Entities are the building blocks of how search engines index and rank information. Getting this step right supports everything else, from topical authority to content strategy.

Explore the hubs and pillars:

Artmedia Blueprint

SEO Hub

Entities Pillar

And read the full framework here:

Sitewide Schema Blueprint – The Minimum Viable Graph

How to start?

Start small. Add the essentials: Organization, Website, and Entity Home schema; across your site. Once your Minimum Viable Graph is stable, you can build out product, service, and content markup without losing consistency.

This is how we help brands grow: simplify the technical layer, make it practical, and keep it sustainable.

Ready to take the next step?