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It's no secret that the advertising industry has changed drastically in the last few years, with a dramatic shift towards digital and interactive adtech solutions. As we move closer to 2023, the trends in adtech are continuing to evolve and develop. In this article, we'll explore some of the key trends that are emerging in the current climate, and how they might shape the industry's future. From micro-targeting capabilities to increased automation, these trends will have huge implications for how companies approach their marketing strategies going forward. Read on to learn more about what you can expect from Adtech in 2023!

Ad Tech Trends That We Can Expect in 2023

In 2023, we can expect several major trends in adtech. First, we will see continued growth in programmatic advertising, as more brands and publishers automated their advertising processes. This will lead to increased efficiency and effectiveness in ad buying and selling, as well as better targeting of ads to consumers.

Second, we will see a continued move towards mobile advertising, as more consumers use their smartphones and other mobile devices to access the internet. This trend will be driven by the continued growth of smartphone usage and the increasing availability of high-speed mobile data networks.

Third, we will see more brands using data to target their ads to specific audiences. This practice, known as “programmatic targeting”, allows advertisers to target ads based on factors such as demographics, interests, and even past purchase history. We can expect this trend to grow in popularity as brands increasingly look for ways to reach their target consumers with highly relevant ads.

Fourth, we will continue to see a shift away from traditional display advertising formats such as banner ads. Instead, we will see an increase in the use of native advertising and other content-based formats that are better suited for mobile devices and social media platforms.

Finally, we can expect to see a continued increase in the use of video advertising. Video is an incredibly effective format for delivering messages and engaging with audiences, and it is only going to become more popular in the years ahead.

AdTech Trends For 2023

AdTech is an ever-changing landscape. Every year, new technologies and platforms emerge, while others become obsolete. It can be difficult to keep up with the latest trends, let alone predict what will be big in the coming year. However, there are a few key AdTech trends that we think will be big in 2023:

Programmatic TV: This trend has been gaining traction for a few years now and is only set to grow in popularity. Programmatic TV allows for more targeted and efficient advertising by using data to better understand viewer behavior. This means that advertisers can reach their target audience more effectively, resulting in higher ROI.

OTT Advertising: Over-the-top (OTT) services like Netflix and Amazon Prime Video are becoming increasingly popular, especially among younger viewers. This presents a huge opportunity for advertisers, as they can reach this captive audience through OTT advertising.

Native Advertising: Native advertising is another form of targeted advertising that is growing in popularity. Unlike traditional display ads, native ads are designed to blend in with the surrounding content and look like they belong there. This makes them less intrusive and more effective at driving conversions.

Social Media Advertising: Social media platforms like Facebook, Instagram and Snapchat offer huge potential for advertisers. With billions of active users spending hours on these platforms every day, there is a vast audience to reach with your message. In addition, social media platforms

There are a few AdTech trends to watch for in 2023. The first is the continued rise of programmatic advertising. This means that more and more ads will be bought and sold using automated systems.

Another trend to watch out for is the increasing use of data-driven marketing. This approach relies on using data to segment audiences and target them with specific messaging. This can be extremely effective, but it also raises privacy concerns. As data becomes more central to marketing campaigns, these concerns will need to be addressed.