#enhanced ecommerce

Google Analytics Enhanced Ecommerce enables product impression, promotion, and sales data to be sent with any of your Google Analytics pageviews and events. Use pageviews to track product impressions and product purchases; and use events to track checkout steps and product clicks. Getting ecommerce data from your site to Analytics

Shopping and purchasing behavior

The Shopping Analysis reports give you insight into shopping activity: product page views, adding and removing products from shopping carts, initiated, abandoned, and completed transactions.

Economic performance                                                                         

The Overview and Product Performance reports include data for the revenue and conversion rates your products generate, how many products the average transaction includes, the average order value, refunds you had to issue, and the rates at which users add products to their carts and make purchases after having viewed product-detail pages.

Merchandising success

In addition to measuring product performance, you also need to measure the internal and external marketing efforts that support those products.The Affiliate Code report lets you track revenue, transactions, and average order value as they are associated with affiliate sites that drive customers to your site.

Product Attribution

In Enhanced Ecommerce, the Product List Performance report includes useful Product Attribution data. The report includes a "last action" attribute that gives product-level credit to the last Product List that the user interacted with prior to the conversion event (e.g., add to cart, checkout, or purchase).

To see this data in your reports, you need to:

Implement Universal Analytics on your site.

Configure gtag.js to use enhanced ecommerce.

Turn on Enhanced Ecommerce for individual Views.  

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Actionable Google Analytics for WooCommerce

Enhanced Ecommerce is an optional feature of Google Analytics. It allows you to quickly and easily identify lost conversion opportunities on your site by reviewing Shopping Behavior, Product Performance, Product List Performance, On-Site Promotion and Coupon Redemption Tracking, and more.

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Actionable Google Analytics (WooCommerce)

Purchase $24.00

Actionable Google Analytics is a WooCommerce Plugin which allows you to use some of the most important features of Universal Analytics including Enhanced Ecommerce & User ID Tracking. Additionally, the plugin supports I.P Anonymization, Product Refund, Content Grouping, Form Field Tracking & 15+ Custom Dimensions & Metrics.

By using our plugin you save hours of timein…

Actionable Google Analytics (Magento Extensions)

Purchase $27.00

Actionable Google Analytics is a Magento Extension which allows you to use some of the most important features of Universal Analytics including Enhanced Ecommerce & User ID Tracking. Additionally, the plugin supports I.P Anonymization, Product Refund, Content Grouping, Form Field Tracking & 15+ Custom Dimensions & Metrics.

By using our plugin you save hours of timein implementing…