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“Consumerism promises that magical transformations are easy, available on demand, and that A SELF understood in TERMS of LIFESTYLES and PERSONALITY EXPERIMENTS—rather than in terms of communal tradition, meaningful work, or the continuity of life experience—can be a worthy expression of individual freedom.
The true self, from this point of view, doesn’t precede the process of being encoded in social media; instead the real self — real in the sense of being influential — emerges through information processing (sharing, being shared, being on a social graph, having recommendations automated, being processed by algorithms, and so on). As information is processed and assimilated to the archive of self, it begins feeding into the algorithmic systems that report back to us the true nature of who we are.”
“Google Alert for the Soul” by Rob Horning in The New Inquiry
(from nihilisa frank)
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