Encoding.com has introduced a new API that will let major customers — like large video publishers and video distribution platforms — offer its cloud encoding services as a white-label solution. And a group of its customers have already signed up for the white-label service, including Cisco Eos, Giant Realm, Kaltura and Vzaar. Encoding.com’s new features allow video management firms to create sub-accounts on the fly, enabling them to sign up their own customers for the cloud-based encoding service. By extending its API, video hosting and distribution companies can integrate the service into their own platforms, therefore making encoding in the cloud a seamless part of the video production workflow. The startup has also made sample scripts available for various programming languages to let its customers get up and running quickly.
